The National Hockey League was looking to drum up some interest, so naturally it did what any major league sporting body would–it contacted Stan “The Man” Lee. The X-Men/Spider-man/Fantastic Four/Hulk/Iron Man creator helped dream up the Guardian Project, an odd team of heroes based loosely upon different NHL teams.
The 30 characters will “come to life” during the NHL All-Star game this weekend in Raleigh, North Carolina. The league will be showing of a computer animated short featuring the characters, which will offer “fans a glimpse of their individual powers and collective force.”
The adventures will continue over at the Guardian Website–and, of course, merchandizing in the form of cards, posters, t-shirts, pins, pucks, and a graphic novel.
Silly promotion? Sure. But heck, we’re writing about the NHL this morning, and how often does that happen?
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