It’s almost impossible to decide what is best about the packaging of this toy gun. The West Bull-Puncher Sunset Riders is a celebration of international misunderstanding, an example of Chinglish at its very finest. That we found it on sale in the candy store at a multiplex cinema in Barcelona, Spain only adds to the absurdity of the product.
The first temptation is the promise of “unbelievable stimulation”, something obviously unsuited to the marketing of any children’s toy, let alone a death-spitting gun. Possibly put off, we are assured that we are “welcome to choose out product”, a blessed relief to be sure. Feeling more comfortable now, perhaps we should take a look at the back of the box?
Here we are shown the details, a set of features essential to any toy firearm: “Flash action”, of course, along with “trigger” and the innovative “turn”. Thankfully the box is open at the front so you can inspect the goods before purchase. Otherwise, who knows what might be inside, especially as the box warns “Specifications colours and contents may vary from illustrations.”?
Fantastic, I think you’ll all agree. In fact, almost as good as the movie we were on our way to see: Star Trek.
Photos: Jaume Muñoz
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