What technology brands are most admired among women? Apple and Sony take the prize with Microsoft and Dell tying for third place, according to a recent “Women & Digital Life” study conducted by the Solutions Research Group.
About 20 percent of women reported that Apple was the technology brand or company they admire most, followed by Sony at 14 percent, and Microsoft and Dell at 10 percent. Hewlett-Packard came in at 6 percent, followed by Verizon and Google, which each earned 2 percent of the vote.
SRG polled 2,000 women ages 12 and up on six areas: attitudes/use of technology, TV and entertainment, gaming, wireless/mobile, broadband and social media.
When asked about the technology that has had the biggest impact on their lives in the last two years, 26 percent of women said the Internet, followed by computers at 22 percent, and cell phones at 18 percent.
Women polled said they spent an average of 22.9 hours per week online. When asked what they did online in the last month, 61 percent of women said they watched short video clips, 58 percent said they surfed the Web with their kids, and 57 percent said they purchased items online.
About 50 percent used social media Web sites like Facebook and MySpace.
Is the iPhone a top choice in the mobile space? Find out after the jump.
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