Hasta La Gadget!

Sometimes it takes a brand decades to use its specific combination of
logo, words, font type, design, colors  and value to evolve into a
lifestyle choice. The promise, look, personality and feel is the brand’s
patina. It transcends the commercial transaction igniting what I call ‘magnetic marketing,’
or the time when the buyer and seller travel on the same wavelength,
where they are more tightly attracted to each other, than any other time
in the customer-brand relationship cycle.