Jul 24
It turns out all those ads cluttering up your Facebook news feed are working just fine for the social media giant.
As the company reported its latest quarterly earnings, what stuck out the most was its success selling mobile ads, those seen by people using Facebook on tablets and smartphones. That group of mobile users has now grown larger than the one looking at Facebook on desktops each day.
Earnings from mobile ads exceeded analysts’ expectations, generating $655.6 million, or 41 percent of Facebook’s advertising revenue — up from 30 percent last quarter.
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