Hasta La Gadget!

Jan 13

Why Nest Is Worth Every Penny

The news today that Google is buying smart thermostat-maker Nest for $3.5 billion seemed slightly unhinged; why overbid for what’s still, at present, a niche product? The answer is so simple it’s barely worth a shrug: because it can, because it needs to, and because if it didn’t, someone else would have.