Why the Hell Doesn’t McDonald’s Serve Breakfast All Day? (Updated)

Why the Hell Doesn't McDonald's Serve Breakfast All Day? (Updated)

Look, say what you will about McDonald’s — they know how to do breakfast. The Egg McMuffin is such a perfect packet of good-morning deliciousness, I swear Ronald McDonald must’ve cut his burger-flippin’ teeth in the kitchen of a roadhouse diner. But unlike my favorite diners, where breakfast is a Constitutional right 24 hours a day, inside the Golden Arches lunch takes over at 10:30am. What gives?

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