A report has surfaced in Japanese newspaper Yomiuri Shimbun that Toshiba, one of the top backers of the HD DVD format, will be releasing a Blu-ray player before the end of 2009.
Toshiba lost with this player; why should it release a Blu-ray player?
(Credit: Toshiba)
It’s a fascinating concept. the company that spent years trying to tell the world that Blu-ray is inferior is now looking to tell those same people that it really is worthwhile. Wow.
I understand that Blu-ray is becoming more popular. I know that it’s slowly, but surely, gaining market share in the disc market. But it’s not the only way to bring entertainment to the masses.
The vexed consumer
Tech companies have nothing unless the consumer base trusts them. Whether it’s faulty products that break that trust or poor business practices, once it’s broken, it could lead to financial ruin. That’s precisely why I don’t see why Toshiba would want to release a Blu-ray player.
During the war between HD DVD and Blu-ray, Toshiba did all it could to highlight issues with the competing format. It explained why its format was better. And it did everything it could to make Blu-ray look less desirable.
Even after the war was over, Toshiba didn’t stop with the Blu-ray bashing. In an interview with TechRadar last year, Toshiba’s deputy general manager of HD DVD, Olivier Van Wynendaele, said his company “wouldn’t change anything that it did” with its HD DVD strategy.
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Originally posted at The Digital Home
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