The Riiflex has graduated from CAD mock-up to heavy plastic sleeve. Last seen in a rather nasty shade of pixel-green or raster-blue, the dumbbell set is now actually available in meatspace in, well, pixel-green or baby raster-blue. Whoever commissioned the product shots must have told the photographer “Make it look fake. We’re thinking 1980s-style ray-tracing here, m’kay?”
In reality, the Riiflex molds have still not made it to the factory, although there are at least some final specs. The set will come in at either 2lbs or 4lbs (0.9 Kg or 1.81 Kg) and will cost $35 and $40 for pairs (one slides onto the Wiimote and the other onto the nunchuk) They’ll be available in summer to “make exercising and maintaining a healthy lifestyle feel more like entertainment and less like work”. Yes! These dumbbells aren’t so dumb. They even have a mission statement.
To finish, let us leave you with another 1980s-style “Reflex”“, this time from the legendary Duran Duran. This extract from the chorus of the song is curiously appropriate. Perhaps it could be used in a TV ad?
So why don’t you use it?
Try not to bruise it
Buy time don’t lose it
The reflex is an only child he’s waiting in the park
The reflex is in charge of finding treasure in the dark
And watching over lucky clover isn’t that bizarre
Every little thing the reflex does
Leaves you answered with a question mark
Well, it’s fine up to the third line. After that it gets a little surreal, but you get where we’re going.
Product page [Riiflex. Thanks, Paul!]
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