Citibank has sponsored a deluxe ice skating rink at Tokyo’s Midtown department store.
The Citi Ice Rink can fit 200 slowly stumbling skaters at a time and also has a “VIP Lounge”, for Citibank card holders who want to enjoy an espresso in a heated glass room, presumably while watching people fall on the ice outside. There is also a competition for visitors to win a lesson with Japanese professional skater Shizuka Arakawa.
Opening earlier this month and targeting couples out on winter dates, the Citi Ice Rink is only operating until the end of February.
Citi has spent a year cleaning up its image after the Lehman Brothers Shock damaged the reputation of foreign investment. It opened up two interactive “smart banking” branches in Nihonbashi and Marunouchi in 2010 as a way to let passing consumers educate themselves about the bank’s services through touch-screens and panels.
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