Yahoo: 66 Percent iPad Users Male, 10 Percent of Traffic Outside US

Yahoo has posted a few bits of demographical iPad information gleaned from traffic to its sites. According to the numbers, 66 percent of the iPad users who have visited Yahoo’s pages since the device launched are male. The standard male/female distribution to Yahoo’s properties is closer to 51/49.

The numbers also find that most iPad users fall within the 35-to-44 age range. Traffic from that demographic is 36 percent higher among iPad owners than standard Yahoo users. The 45-to-54 and 30-to-34 age ranges rank second and third, respectively.

One of the more interesting figures in the survey is the fact that 10 percent of iPad traffic comes from Europe and Asia–areas where the iPad is not yet on sale, most likely meaning that a good number of the devices have been resold abroad.

No Responses to “Yahoo: 66 Percent iPad Users Male, 10 Percent of Traffic Outside US”

Post a Comment