Yahoo Study Reveals Men Use iPad More than Women Do

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We all know Apple has sold somewhere near 3 gazillion iPads (at least it seems that way), but what’s the buyer breakdown? Yahoo Insights conducted a study in May looking into who exactly is using the iPad to connect to the company’s various Web offerings, including Flickr, Yahoo Finance, and Yahoo News.Two months later, the company’s media research division has decided to update its findings.

The company’s verdict? Men make up around two-thirds of iPad users, and folks 35 to 44 years old comprise the largest age group (28 percent) of fans of the jumbo iPod touch tablet. Unsurprisingly, Flickr garnered the most use from lucky iPad owners, with folks using the photo-sharing Web service 143 percent more often on the tablet than on other devices, Yahoo! claims.

When it comes to early adoption, men who apparently enjoy frivolous, uninformed purchases more than women account for 66 percent of the group while women represent 34 percent, according to Yahoo. Keep in mind that these numbers were calculated from iPad users who have visited Yahoo’s Web services. However, considering the overall breakdown of Yahoo visitors is nearly split down the middle (with men taking 51 percent), it should be safe to take these numbers with something smaller than a grain of salt (a molecule of salt? Maybe a quark of salt?).

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