Yahoo Taps Into Yelp To Improve Local Search [Report]

Yahoo Taps Into Yelp To Improve Local Search [Report]

Even though Yahoo went through several major changes last year, the company’s recent quarterly earnings report failed to impress investors. Yahoo needs to work on improving its products and ensure that they don’t face downtime after a few weeks. Moreover, the company needs to improve its existing services that are already competing in highly contested niches. Take Yahoo search for example, its up against the likes of Google and Bing. The company knows that, which is why it has reportedly partnered up with Yelp to improve local search. This according to The Wall Street Journal, which claims to have heard from a person who attended the meeting in which CEO Marissa Mayer unveiled the new partnership.

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