Zappos Isn't a Cult? All Tony Hsieh's Friends Got Matching Tattoos

Online retailer Zappos is known for its zany, zealous corporate culture. But one stunt seems to bridge the gap from "culture" to "cult": For CEO Tony Hsieh’s 40th birthday party, his inner circle of friends—apparently calling themselves "Zapponians"—all got the same tattoo.

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