Limited Edition Star Trek Airwalks

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Action Figure Insider: Now Trekkers can boldly walk in footwear like no one has ever seen before. CBS Consumer Products, a unit of CBS Entertainment, announced today that acclaimed street style designer jeffstaple, whose fashions have been sported by the likes of Mos Def, Questlove, Lupe Fiasco and John Mayer, has unveiled an exclusive Star Trek inspired high-top sneaker dubbed Terrain “Enterprise Edition.” The limited edition Airwalk sneaker will be exclusively available at jeffstaple’s retail shop Reed Space located in the trendy shopping district of SoHo in New York City. The shoes will be available for order through the retailer at 212-253-0588 for $80 per adult pair/$60 per kids pair.

“The new movie has made the Star Trek brand more accessible for a whole new generation of fashion conscious fans to enjoy,” said Liz Kalodner, Executive Vice President and General Manger of CBS Consumer Products. “The jeffstaple partnership offers unique designs and enhances Star Trek’s urban credibility.”

Now your FEET can “Boldly Go…” with LIMITED EDITION STAR TREK INSPIRED FOOTWEAR [Action Figure Insider]

QR Buckle Advertises Your Web Site Above Your Crotch

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Remember QR codes? “Q what, you say?” You know, those blocky, two-dimensional “Quick Response” barcodes containing URLs, which direct your smartphone to said web site after you snap a photo of the code.

Oh, wait — QR codes aren’t very popular outside Japan, where most phones are shipped with QR-reading software — so you might not have heard of them. The technology isn’t very popular in Europe either, which is why an Austrian company called Fluid Forms is aiming to bring QR codes into the mainstream with custom laser-cut QR jewelry.

The company is starting with the QR Belt Buckle pictured above. That means you’ll be able to visit Fluid-Forms.com and enter a URL you’d like to advertise above your private parts. Then, the company will laser-cut your QR code into the buckle and ship it to you.

Nerdy and pretty cool. The belt buckle will be available May 27, followed by an entire line of QR jewelry including rings, brooches and cufflinks. No word on pricing yet, but the cheapest product on the site is 30 euros (about $40), so expect to pay at least that.

See Also:

Company Page [Fluid Forms]

Photo: Courtesy of Fluid Forms


Celebrity Fashion Spotter

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Coolspotters is a online service that makes it easy to discover and buy the products, brands, and fashions being used by your favorite celebrities – in their real lives, and in movies and television.

Until now, the only glimpse you’d get into the product choices of your favorite actor, athlete, musician, or other public figure was from a page in a magazine, an hard-to-search blog, or some side feature on a celebrity website. Coolspotters makes it super easy to discover and buy the products used by your favorite celebrities. And the best part is, all the content is created by you.

Caps_Lock is a Lock for Your Caps

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The product name of the week award goes to Nobis for its adjustable hat tech, called Caps_Lock. The widget, which looks a lot like the brain-holes into which long sensors are shoved in the Matrix, is a simple twisting knob which adjusts the length of an internal strap.

The Caps_Lock means that one-size-fits-all is actually a true statement rather than a tricksy marketing lie, and Nobis is proud of the money-saving fact that it only has to make one size of each cap. Further, you can crank the hat tighter on windy days, or when speeding along the beach-side boardwalk on your bike, and loosen it for those sweat-inducing poker games.

The strap is internal, so the cap appears to change in size, an improvement over the usual strap at the back which merely cinches the circumference. Available now, with equally great product names such as Al Koholic and Angus Beef. Prices vary wildly like all clothing, but expect to pay over $40.

Product page [Nobis. Thanks, Jessica!]


No wash boxers are also odourless!

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Rob Libfeld, a medical student from the U.S. was getting tired of patients being embarrassed by their urine stained, tire marked underwear so he decided to start selling no-wash boxers. These no wash boxers also claim to conceal any odors that may be eminating from down below. So far, they’re selling well and Rob looks like he may be on the road to financial freedom.

I love the yellow front and brown back.

[christopheraceto.com]

Nintendo / C64 purse is runway-caliber fashion accessory

Look: there are purses, and then there are purses. Well, this one is none of those things. It’s a decent looking bag to begin with, but then… well, things get really fantastic. Jeri Ellsworth took it upon herself to cram a Nintendo-on-a-chip and a Commodore 64-on-a-chip (her own creation) into the bag, along with an LCD. Then she connected up some NES controllers, which are velcroed onto the outside of the bag. The result looks awesome, and is also actually useable. We haven’t heard anything about these guys being offered for sale, but we’re fairly certain that the august House of Dior will probably be ringing her up any day now. Seriously: this thing is a work of art. There’s a video of Jeri talking about her creation after the break.

[Via Make]

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StyleWalker SNS x UNIQLO Collaboration

We’ve touched on some collaborations that Branding (the agency behind the Tokyo Girl’s Collection) is taking on with its various platforms to market new products and services through the event. Back in 2007 we did a full report on the digital side of Branding’s (then called Xavel) empire, especially the Stylewalker SNS where they’ve been mixing the tangible with the intangible to both market and monetize fashion online.

DeNA has done very well selling digital goods to customers within its Mobage Town mobile SNS service, but Stylewalker uses the platform to sell digital versions of actual products. Members can dress their avatars in fashions from the Doll Store that are simultaneously available online as real products. The latest Tokyo Girls Collection x UNIQLO collaboration jacket is one such item.

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This new jacket, made for the TGC and modeled there during the event, is available from UNIQLO stores in several different colors, all of which are available now in the Doll Store. In fact, the UNIQLO section of the Doll Store features the latest styles to come out by the brand for Spring.

Trend Potential
StyleWalker is just one side of Branding’s many ventures, and we explore the service with more depth in our internal reports. To understand more of what’s going on with this innovative company and how it fits into the New Media landscape, consider subscribing to one of our Trendpool databases.

Japanese Face Masks: Senseware Designer Collaboration Project

Senseware is a project that teams up chemical and material manufacturers with designers of all walks to create new, compelling uses for synthetic materials. The most recent edition features major manufacturers like Asahi Kasei and Toray Industries alongside creative luminaries like architect Jun Aoki and industrial designer Nendo.

The results vary from practical structures to purely artist creations—and to fashion items. This year Japan Fashion Week design duo Mint Designs incorporated their Senseware contribution into their catwalk show. The “To be someone” mask project was created from an unwoven material using long polyester fibers called “Smash” by Asahi Kasei Fibers Corporation. The highly thermo-dynamic material can be easily molded into 3D forms—here resulting in a pollen mask press-formed into the shape of a perfectly balanced face.


Photos courtesy of Japan Fashion Week

For the show, the masks were decorated with prints to match the clothes on display, giving the models an eerie mannequin-esque sameness. Except of course for the ones that got the contrasting chimpanzee version of the mask.

But joking (and social critique) aside, why not? Pollen masks are a common sight in Japan, especially now as hay fever hits its peak. We’ve looked at previous attempts to make the mask more fashionable, namely the Maskore (Mask-erade) campaign from fashion website GirlsGate.com that instructed women how to dress up their mask to suit their look. Why not one that is more than just tolerable, but actually enhances your appearance?

While Mint Designs created the masks purely as prototypes for the project, PR representative Naoko Jensen noted that a number of buyers and press expressed interest in them—suggesting that in this case Senseware has succeeded in pushing the discussion and potential of an average, accepted product to another level.

From Aprill 22-27 Senseware will travel to the Milan Triennial. This year marks the third edition of the annual series, Tokyo Fiber/Senseware.

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Style-Specific Hair Care Products Support Create Trends

Instead of focusing on hair types, the latest Japanese hair products focus on the needs of a few trendy styles.

This March, Mod’s Hair (Unilever Japan) launched two new hair waxes designed for two unique hair styles—and ones that the company is predicting will be the trendiest looks for the upcoming spring/summer season. The first, for the “airy bob,” promises both a firm hold and lifting at the roots for a full volume look. Meanwhile the second, for “wave memory,” works to preserve waves created in the morning, no matter how many times their owner brushes or runs a hand through them. Both products retail at major drug store chains for about $7.

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We’ve spotted a few other style specific hair products on the shelves suggesting that this is becoming a major trend. Sala also has a line-up of hair waxes for different looks, though these are less trend-focused and include products tailored for more general styles: holding an up-do in place, adding volume to your layers, keeping a perm smooth. These products are easily identifiable by the promotional photos that show just what kind of style matches each product.

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This trend is not limited to products marketed towards women; men, with their own unique hairstyles, are getting equally suitable products. Gatsby has likewise identified two currently popular hair styles—giving them the names “grunge mat” and spiky edge”— and created hair waxes accordingly. Meanwhile rival Uno, from Shiseido, has a similar line on the shelves, also with photo images to match.

Trend potential
Hair care products are no longer just about responding to the needs of different hair types—instead they can play an active part in current trends, even shaping them. This can result in an increasingly diversified, ever-changing line-up.

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Fashionable Beverages: TGC Milk Tea Lawson

Popular fashion festival the Tokyo Girls Collection (TGC) has released a chilled cup beverage called Collaboration Blend: Royal Milk Tea. The special edition beverage is available exclusively at Lawson convenience stores and went on sale March 10th, just a few days after the latest successful edition of the event.

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While the TGC is produced by influential fashion and lifestyle portal site Girlswalker.com, it is the recognizable pink logo of the TGC that is displayed more prominently on the packaging and in-store promotional material. According to the press release, the executive committee of the TGC selected the blend of Assam tea and fresh cream and the ladylike pink stripe of the package design.

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What’s more, on the back of the package and above the requisite nutrition information, is a QR code that links to the TGC mobile website where consumers can check out photos and reports from the recent show. This feature works to reinforce the link between the product and the event.

Trend Potential
CScout covered the fashion show in-depth, but for us the most interesting aspect is the e-commerce integration and collaborations that have made Tokyo Girls Collection such as hit. Our mini reports on collaborations, including lots of descriptions and photos, are available in the Mobile Trendpool.

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