Google is on a mission to connect with Japan at the moment. Following its More With Google ad demonstrating its image-searching as a fashion show, now it is actually participating in a real one, namely Tokyo Girls Collection.
And you don’t get more utilitarian and user-friendly a fashion event than the popular Tokyo Girls Collection, which famously innovated a whole new platform for mobile phone interaction, e-commerce and brand showcasing.

In collaboration with Google, Saturday’s Tokyo Girls Collection event at Yoyogi in central Tokyo will be streamed live on a special official YouTube channel, with three screens on offer for web visitors to view. The planned eight hours of realtime footage will include happenings on the main stage, backstage interviews with participants, and reports by the MC, says FashionSnap.
Mirroring the actual event, retail is integrated into this new digital version, with links to buy the fashion items online as they are showcased. After the live streaming is over there will be also be selected video highlights available.

Apparently you can even submit questions to the models and stylists through the Tokyo Girls Collection channel, as long as you have a Google account and are signed in. This replicates online the edge the now biannual TGC has always pushed of bringing closer together the power-house triumvirate of models, young fashion fans and e-commerce.
This also follows a precedent set by the major fashion shows and brands around the world, who have been live-streaming their events. Louis Vuitton even recently broadcast a collection via facebook, followed just hours later by 360-degree viewable images of the clothes.
