Honda Ramping Up Hybrid Production
Posted in: hybrid, Today's ChiliIn a time where automakers are struggling to stay afloat, Honda is actually increasing its production of hybrids like the brand new Insight in order to meet demand, the New York Times reports.
Originally, Honda planned to sell 100,000 new Insights in America over the next year, with an additional 60,000 slated for Japan, but the “response has been overwhelming,” said Hiroshi Kobayashi, deputy chief operating officer for Honda’s domestic operations. “We will have to increase production plans,” he said, though he declined to give new numbers. The new Insight isn’t quite as thrifty as the Prius, averaging 41 mpg on the EPA cycle, but it’s reported to have a sportier demeanor at the wheel than Toyota’s hybrid icon.
Honda hasn’t announced pricing for the new Insight. But it’s widely expected to come in at around the $20,000 mark, or about $4,000 less than the base cost of the 3rd generation Prius, also due this Spring. Even so, Honda is likely to report its first quarterly loss in 15 years this quarter—similar to what dozens of other automakers have been up against lately.