Blinking LEDs to give QR codes a run for their (ad) money

We’re still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one’s mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.

Blinking LEDs to give QR codes a run for their (ad) money originally appeared on Engadget on Mon, 23 Nov 2009 23:59:00 EST. Please see our terms for use of feeds.

Permalink MobileCrunch  |  sourceNikkei  | Email this | Comments

Companies Discover Another Way to Send Ads to Phones: Blinking LEDs

LED-phone.jpgIf it isn’t bad enough that we’re being bombarded with advertisements in every form possible, some Japanese companies devised another way to directly send ads to cell phones. Using nothing but light as a form of data transmission, the process works through the use of blinking LED lights.

The new system allows advertisers to place LED-containing ad stations around an area to interact with the LED lights on the phones. A user as far as five meters or more (depending on the size of the ad station) can receive advertisements instantly. As with other legitimate types of ads though, users can choose which ads to download by pointing the cell phones towards the ad station – advertisers only have to change sending frequencies to alter the ad sent to the user. Aside from the ads, users can get coupons from advertisers for freebies and discounts.

According to MobileCrunch, two of the companies from the roster of those involved in the development of the new system are huge corporations, Toshiba and NEC. It will take a few more years before the system makes its way into the market though, because cell phones equipped with LED light receivers are needed to make it work. Target year of commercial release is 2013.

Sony 280-inch 3D LED display headed to Mr. Lee’s Greater Hong Kong

Look, we get the whole drive behind this 3D thing. For some, there’s no better way to experience sports, films, or console game play and consumer electronics companies are desperate for a source of new revenue. But creating a 280-inch 3D LED display meant for public areas doesn’t make a lot of sense long-term unless we’re expected to carry those swank, polarized glasses everywhere we go. Nevertheless, Sony was demonstrating the 6.4 x 3.4-meter behemoth at the International Broadcast Equipment Exhibition 2009 in Japan. The panel combines 70 LED displays into a single monstrosity of overlapping images. If nothing else this “3D LED Wall” demonstrates Sony’s rabid commitment to 3D for 2010 and an ominous future for our friends working in Times Square. See it in action after the break if you care.

Continue reading Sony 280-inch 3D LED display headed to Mr. Lee’s Greater Hong Kong

Sony 280-inch 3D LED display headed to Mr. Lee’s Greater Hong Kong originally appeared on Engadget on Fri, 20 Nov 2009 06:01:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceTech-on  | Email this | Comments

Toshiba ‘Space Chair’ ad redefines armchair viewing (video)

There’s something wrong when an advertisement is more memorable than the product. Nevertheless, here we have Toshiba’s Space Chair ad campaign promoting its new 2010 REGZA SV LCD TV series, Toshiba’s first with LED backlight and local dimming. The campaign will later expand to include a second take featuring the Satellite T Series of 11-hour CULV laptops set for introduction in 2010. The ad follows the journey of “an ordinary living room chair” to the edge of space before falling back to Earth where the ground crew relied upon a GPS beacon to locate the craft. A few facts about the shoot:
  • A helium balloon lifted the chair and Toshiba’s own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma
  • FAA regulations required that the weight of the rig had to be less than four pounds
  • The chair is made of biodegradable balsa wood at a cost of about £2,500
  • The rig was launched in Nevada’s Burning Man Black Rock desert
  • The temperature dropped to minus 90 degrees at 52,037 feet
  • The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth

Truly amazing stuff. Now buckle up and click through for the show.

Continue reading Toshiba ‘Space Chair’ ad redefines armchair viewing (video)

Filed under: ,

Toshiba ‘Space Chair’ ad redefines armchair viewing (video) originally appeared on Engadget on Mon, 16 Nov 2009 06:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Dress lit up with 24,000 LEDs, perfect for your next formal rave

In general, we’ve found the whole LED dress craze to be kind of a snoozer — after all, the results are usually pretty tacky, in our opinions. It seems, however, that all that has just changed — with the introduction of Cute Circuit‘s Galaxy Dress, which is made of silk and has 24,000 LEDs measuring just 2 by 2-millimeters each embroidered onto its surface. As you can see from the photograph, the dress is also quite classic and beautiful — not your usual raver’s delight. To make the dress lighter and more flexible than your average light-enhanced couture, the designers used layers of organza crinoline and silk chiffon, and they power the dress with many small iPod batteries, which are light and easily hidden in the dress. The Galaxy Dress is currently on exhibition at the Museum of Science and Industry in Chicago — but you can check it out for yourself in the video after the break.

[Via Wired]

Continue reading Dress lit up with 24,000 LEDs, perfect for your next formal rave

Filed under:

Dress lit up with 24,000 LEDs, perfect for your next formal rave originally appeared on Engadget on Fri, 13 Nov 2009 14:53:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Sony’s 2010/2011 OLED and flagship XBR series LCD roadmap leaked?

Ready to dig deep, really deep, for a tiny but magnificent OLED television? You’d better be ’cause some purportedly leaked Sony documents are showing a new “KDL-ZX Series OLED” on the 2010 / 2011 roadmap. All the sets are listed as prototypes so they may or may not make it to market for retail. But with Sony’s two year old, 11-inch XEL-1 OLED TV now dwarfed by LG’s new 15-inch OLED TV and a 20-incher promised for 2010, well, we expect Sony will want to regain its leadership in the new year. The docs also show updates to Sony’s flagship XBR series with the XBR11 LED W-backlit LCD and XBR12 Advanced LED RGB-backlit LCD sets coming in sizes from 32- to 60-inches featuring 240Hz Motionflow, a new Bravia Engine 3 PRO with HD Video processor, and UV2A panel technology. Unfortunately, some of the XBR information (the most important, presumably) is blacked-out and we’re only looking at 2 of what appear to be 24 pages of leaked content. Boy would we love to peak behind that curtain. XBR11 spec sheet on display after the break.

[Via OLED-Display]

Continue reading Sony’s 2010/2011 OLED and flagship XBR series LCD roadmap leaked?

Filed under: ,

Sony’s 2010/2011 OLED and flagship XBR series LCD roadmap leaked? originally appeared on Engadget on Fri, 13 Nov 2009 03:24:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Designer Duo Create a Dress With 24,000 LEDs

galaxy LED dress_1

Next time you compliment a woman at a party that’s she glowing, it may literally be so. Two London-based designers have created a dress embroidered with 24,000 full color LEDs .

Called the ‘Galaxy Dress’ it claims to be the largest wearable display in the world  and will be the center piece of an exhibit at the Museum of Science and Industry in Chicago.

“We used the smallest full-color LEDs, flat like paper, and measuring only 2 by 2 mm,” say designers Francesca Rosella and Ryan Genz in an email. “The circuits are extra-thin, flexible, and hand embroidered on a layer of silk in a way that gives it stretch so the LED fabric can move like normal fabric with lightness and fluidity.” The duo run an interactive clothing company called CuteCircuit.

Beyond the LEDs themselves, the Galaxy Dress is crafted in a way that should make the pickiest seamstresses proud.

To diffuse the LED light, the dress has four layers of silk chiffon and a pleated silk organza crinoline skirt. The extra-thin electronics allows the dress to follow the body shape closely like with normal fabric.

Instead of having one large and heavy battery, the dress is designed to run on many tiny iPod batteries hiding in the crinoline, says Rosella. “They are not visible or uncomfortable,” she says.

With the batteries, the Galaxy Dress wearer can walk around–all lit up–for anywhere from 30 minutes to an hour.

The areas without LEDs are decorated with more than 4000 hand-applied Swarovski crystals that range from clear crystal to bright pink.  “The dress looks good even when it is switched off,” say the designers.

So far, the dress hasn’t been worn by any real woman. It went straight from the fittings model to the museum.

More photos and a video of the dress

See a video of the LED Dress that, according to the designers, consumes about the same electricity as two household bulbs.

A dress made entirely of LEDs is on display at a museum in Chicago

galaxydress_3

Photos: J.B. Spector/the Museum of Science and Industry.


Safa Xing LED features MP3 playback, 27 pixel resolution

Safa is a Korean firm that has put out quite a few forgettable DAPs in its day, and while this one isn’t going to win any awards for technological advancement, it does look like “fun,” for whatever that’s worth. The Xing LED is a none-too-shabby 12mm thin and boasts 12 hours of playback time on a single charge. The company fails to mention little things like storage capacity and file format support, but that ain’t why we’re here: the face of the device features 27 LEDs that can be either programed to display the icon of your choice or used for a rousing game of Rock / Paper / Scissors. Sort of makes that Zune HD of yours look like overkill, eh? Price and availability yet to be announced.

[Via PMP Today]

Continue reading Safa Xing LED features MP3 playback, 27 pixel resolution

Filed under:

Safa Xing LED features MP3 playback, 27 pixel resolution originally appeared on Engadget on Sat, 07 Nov 2009 04:44:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Bang & Olufsen’s BeoVision 10 orders up the ‘hands-on special’

Bang & Olufsen may be irrelevant to those with annual salaries having fewer than six digits to the left of the decimal (or comma, if that’s how you roll), but even the laypeople can’t help but drool at a spectacle such as this. The BeoVision 10 has just landed down across the pond at Electric Pig, and they were kind enough to snap a few shots and show ’em to the world. The £6,000 price tag is definitely a stunner, but those lucky enough to lay eyes on it have said that it just might be worth it — if money ain’t a thang, you know.

Filed under:

Bang & Olufsen’s BeoVision 10 orders up the ‘hands-on special’ originally appeared on Engadget on Tue, 03 Nov 2009 15:24:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

VIZIO brings the LED party to 19- and 23-inch models

VIZIO Razor LED

Unless you’ve been under a rock for a hot minute, then you know that LED backlit LCD HDTVs have been all the rage, though so far no one has brought those benefits to the smaller TVs. Well today VIZIO added a 19-inch and a 23-inch model to its LED lineup. Only the 23-inch is 1080p, but both have very thin profiles and the improved contrast and color you’d expect. The interesting twist is that both models will work as a picture frame, which someone (as in, literally one person in some random corner of the globe) might appreciate. The 19-inch model retails for $349, and the 23-inch will set you back another $50, but there’s no word on when you can expect these to show up on a store shelf near you. More pictures and the full release after the jump.

Continue reading VIZIO brings the LED party to 19- and 23-inch models

Filed under: ,

VIZIO brings the LED party to 19- and 23-inch models originally appeared on Engadget on Wed, 28 Oct 2009 08:50:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments