We never knew that cameras could be constipated, nor that excrement could be framed, but apparently Takara Tomy knows better than us.
Filed under: Digital Cameras, Misc. Gadgets
Takara Tomy Xiao printer-camera excretes prints originally appeared on Engadget on Sat, 27 Dec 2008 15:38:00 EST. Please see our terms for use of feeds.
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NEC continues on its quest to equip digital signage with with all the tools necessary to know everything about the consumers that enter its perimeter. The all-knowing ad is now a reality.
Eye Flavor uses an embedded camera to gather demographic information about visitors, but also to gauge how well particular advertisements affect those that see it. It can tell whether viewers simply glanced at the display, gave it a passing look, stopped, or ignored it entirely. From this information advertisers can know exactly which ads grab their targets in a real way, and the locations that host the displays can more specifically target advertisers with strong demographic proof.
More hands-on possibilities mean changing the ads to fit the crowd on the fly, and offering discounts/coupons in the form of QR codes for mobile phones.
To test the system, NEC had the Eye Flavor installed at the Granduo shopping center in Tachikawa for three weeks in October, and it’s now available for real utilization for about $20k.
NEC has been doing a great deal in the last couple of years, particularly for technology to gather demographic information about shop visitors and then track their movements. Other systems can track movements within a store, which items were visually attractive, time spent at displays, and other valuable data. We’ve gone into this a great deal in the Trendpool, where we highlight these among a wide range of new retail technologies.
Press Release from NEC
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