
Remember when “design” meant the actual creation of something new, a careful process of refining an object until its function was as clean and perfect as the designer could make it? No, neither do we: It’s been so long since “design” was used as a synonym for “decoration” that all we expect of a “designer” object now is a few bright stripes painted on (Paul Smith), a silver-gray, sharp-edged case (Porsche) or blobby irreverence (Philippe Starck).
So we were far from surprised to find that the new collaboration between Starck and Lacie, a mobile and a desktop hard drive, were little more than decorated boxes. Coming in 1TB and 2TB (desktop) and 320GB and 500GB (portable) sizes, the drives feature absolutely nothing that cannot be found in another hard drive other than a swirly, polished front panel. Actually, there is one thing: On the desktop drive, you get a touch sensitive surface which can be configured top open an application of your choice. You know, like you could do by touching your mouse button instead.
In fact, it seems like the main reason for hiring Starck to work on a project is to get some excellent, babbling waffle for the publicity. Here’s what he came up with for Lacie:
Technological genius explodes exponentially, each time with incredible power whose limits are yet to be known. The power remains, never abating, symbolically characterized by the sculptural magma that one attempts to cleave, to master within this geometrically perfect strongbox. A symbol of strength mastered, of freedom guided, of incandescent magma heeding to the form of its cast. The interpretation is free. But the mystery remains.
Such wonderful nonsense! But if these drives are no different from other drives, neither are their prices. The portable starts at $100 and the desktop at $130.
Product page [Lacie. Thanks, Kim!]


