Hasta La Gadget!

Before the iPhone’s release, there were four major smartphone operating systems — Symbian, Palm OS, Windows Mobile, and BlackBerry OS. And after the iPhone’s release, their user interfaces all seemed dated in some way. Palm OS and Windows Mobile have essentially been replaced by new operating systems dubbed WebOS and Windows Phone 7. Symbian stakeholders, though, has decided that there is no need to throw out the past completely, and are instead looking toward a series of evolutionary upgrades to make the now open source operating system more competitive.

This week at RIM’s WES conference, the company is announcing a similar evolutionary path for the BlackBerry OS. Like Symbian, the BlackBerry OS has a reputation for being fast and efficient but has not kept up with many of the aesthetic and input amenities offered by more modern competitors. The challenge will be to preserve what users love about the platform while disrupting it in many ways. For example, while the new BlackBerry OS will be better optimized for touchscreens, reports are that it will not require one.

Continue reading Switched On: Revamps in Motion

Switched On: Revamps in Motion originally appeared on Engadget on Tue, 27 Apr 2010 21:24:00 EST. Please see our terms for use of feeds.

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When deciding how to bring technologies to market, companies face the decision of whether to offer them in its own products, pursuing a strategy of vertical integration, or license constituent elements for inclusion in others’ products. In the wireless operating system space, Apple, RIM and Palm (since Web OS) have chosen the former strategy while Symbian, Google (via Android and Chrome OS) and Microsoft have generally pursued the latter. It is difficult, if not unwise, for a licensing company to compete with its partners. Attempting to avoid this dynamic led to the disastrous split of Palm, Inc. into the PalmSource software company and PalmOne hardware company back in 2003. With the imminent release of its teen-targeted, social networking handset, though, Microsoft is seeking to have its Kin and eat it, too.

Continue reading Switched On: Kin dread spirit

Switched On: Kin dread spirit originally appeared on Engadget on Fri, 16 Apr 2010 19:00:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

Call it Apple’s populist paradox. The Macintosh’s human-centered design inspired its being called the “computer for the rest of us,” but the Mac also long been associated with exceptional creative individuals, a message Apple has driven home in campaigns ranging from “wheels from the mind” to “think different.” In the early days of the Web, it was said that Web pages were created on Macs and viewed on PCs — and served on Unix workstations.

Should the concepts in a video detailing a new Microsoft-developed device dubbed Courier come to fruition, though, Microsoft and Apple may find themselves on unfamiliar sides as an old rivalry turns to the new frontier of convergence tablets, with Apple providing the workaday access product and Microsoft providing a niche but empowering tool aimed at creative professionals.

Continue reading Switched On: Courier courts the creative

Switched On: Courier courts the creative originally appeared on Engadget on Tue, 30 Mar 2010 17:15:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

Throughout the histories of Windows Mobile and Android, many handset developers have talked the talk of supporting these mobile operating systems, dribbling out a couple of handsets per year as they focused on other priorities. But not HTC. The company has created more Windows Mobile and Android handsets than companies many times its size, and in fact developed the very first Android handset. Microsoft cited HTC at Mobile World Congress 2009 for being an exceptional partner, while Google’s Nexus One is an HTC-built handset sold exclusively by the search giant.

HTC has done more than simply create a lot of phones for these operating systems. It has attracted attention for its designs that include some of the largest displays and best QWERTY keyboards, as well as clever touches like the Touch Pro2’s speakerphone, which activates simply by placing the handset face down on a table during a call. But most distinctively, HTC has invested heavily in developing engaging user interfaces on top of both mobile OS foundations, with development teams focused on delivering skins like TouchFLO and Sense to both Windows Mobile and Android. But now that Microsoft is radically changing Windows Phone 7 Series, HTC will have to change course, and in the process lose the distinction of having its custom user experiences live across both Windows Mobile and Android.

Continue reading Switched On: Halting Total Customization

Switched On: Halting Total Customization originally appeared on Engadget on Tue, 16 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

In the 10 billionth song that Apple sold through iTunes, Johnny Cash’s “Guess Things Happen That Way”, a man other than Steve Jobs famous for black attire bemoans the happenstance of his romantic misfortune. But nothing could be further from the story of iTunes, in which Apple’s meticulously crafted ownership of the end-user experience led to a dominant position in music sales. Now, on the dawn of releasing a new device that could be to television shows what the iPod was to music, Apple has an opportunity to create as commanding a lead in TV distribution — if it is willing to again capitulate to consumers’ media consumption habits.

Apple has enjoyed great success with iTunes in part because it adopted the purchase-to-own model that had been so successful with CDs and records before them. However, Apple didn’t simply mirror that model. By allowing consumers to purchase the vast majority of songs as singles, it provided better perceived value, Such an option was also a natural fit for the iPod, where playlists made it trivial to create the digital equivalent of “mix tapes.” The iPod’s capacity for thousands of songs was also no match for most albums that typically had a dozen or so songs.

Continue reading Switched On: Why it’s time for an iTunes TV subscription

Switched On: Why it’s time for an iTunes TV subscription originally appeared on Engadget on Thu, 04 Mar 2010 23:32:00 EST. Please see our terms for use of feeds.

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