Switched On: Sony’s forward Dash

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In its introductory press release, here’s what Sony has to say about the Dash, a “personal Internet viewer” that it announced at CES: “Featuring a vivid 7-inch color touch screen… Dash utilizes an existing home wireless connection to continuously deliver Internet content to its viewers.” And according to its SonyStyle.com site, here’s what that Dash has to say about itself: “I use over 1,500 free apps and your Wi-Fi connection to deliver the information and entertainment you crave… right to your bedroom, kitchen or office.” But Dash also has something to say about Sony, and for the most part, it’s an encouraging message.

Dash was one of the more distinct category-blurring products to emerge from Las Vegas in January. Its hardware is a hybrid between an alarm clock and digital picture frame and its content is a content mashup between Chumby widgets and Sony’s Bravia Internet Video Link offering. Dash was introduced just a few months after HP introduced its DreamScreen, another product that provides “glanceable” information from the cloud.

Continue reading Switched On: Sony’s forward Dash

Switched On: Sony’s forward Dash originally appeared on Engadget on Tue, 23 Feb 2010 17:59:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: Making it different versus making a difference

Each week Ross Rubin contributes Switched On, a column about consumer technology.

How many apps does it take to screw in a light bulb? That was the question facing Microsoft as rival mobile operating systems backed by Apple and Google added tens of thousands of applications giving users stylus-free access to a wide range of capabilities. For a company whose co-founder trumpeted the notion of information at your fingertips, it was a bitter position. The light bulb wasn’t screwed, but Microsoft looked as though it was.

Finally, though, the light bulb has turned on, and it has lit a path in the opposite direction from the guiding user interface philosophy that characterized Windows Mobile, née Windows CE, since it powered devices known as Pocket PCs. With its miniature Start menu, menu bars and icons, Windows Mobile had been designed to present a familiar interface to those used to using Windows 95. In this case, however, familiarity bred contempt. As Microsoft’s Joe Belfiore repeated several times during his introduction of the new Windows Phone 7 OS, “the phone is not a PC.”

Continue reading Switched On: Making it different versus making a difference

Switched On: Making it different versus making a difference originally appeared on Engadget on Tue, 16 Feb 2010 17:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: Mined the gap

Each week Ross Rubin contributes Switched On, a column about consumer technology.

At the introduction of the iPad, Steve Jobs showed a simple slide illustrating one of the burning questions in the industry for many years. On the left was a smartphone. On the right was a laptop. And in the middle was a gap. Apple, like many companies in the PC industry, was seeking to create a product that filled this gap. Indeed, the iPad itself reflects elements of the Apple devices that flank it. Its enclosure resembles the silver metallic enclosure of a MacBook Pro, but inside, it has the ARM processor architecture and operating system of the iPhone.

But the iPad is but the latest in a long line of products and would-be general-purpose devices that seeks to fill this gap, most of them short-lived. Some of the more recent ones include the aborted Palm Foleo, the Sony Mylo, Nokia Internet Tablets, UMPCs, and MIDs. Why are so many companies convinced there is opportunity in these products?

Let’s turn back the clock to 2002, the year Handspring launched its first smartphone, the monochrome 160 x 160-pixel Treo 180. It was the year that Verizon Wireless launched the first 3G network in the U.S. and the year MobileStar declared bankruptcy after deploying public Wi-Fi throughout many Starbucks locations in 2001. In 2002, PC World awarded its World Class Award for ultralight notebooks to the Fujitsu LifeBook P-2000. It was less than three pounds and had a 10.6-inch screen, but was 1.6-inches thick and had a starting price of $1,499. And it couldn’t access Facebook, Hulu, YouTube or Engadget — because they didn’t exist.

Continue reading Switched On: Mined the gap

Switched On: Mined the gap originally appeared on Engadget on Sat, 06 Feb 2010 11:55:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: Tabula rasa

Each week Ross Rubin contributes Switched On, a column about consumer technology.

When Apple introduced the iPod in 2001 — some 250 million units ago, as Steve Jobs noted — it began with a laser-like focus on digital music. Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman. The first Switched On in 2004 pondered the iPod photo as a stepping stone to video. And by 2007, the iPhone and iPod touch had become capable of playing a broad array of content and would soon be able to extend their capabilities dramatically via apps.

Nonetheless, while the iPhone and iPod touch were nearly as close cousins as the 3G and non-3G flavors of the iPad, they were each rooted firmly in the existing categories of smartphones and MP3 players and positioned against products in that space. Despite its limited app support, nobody thinks of the Zune HD as a handheld tablet; it’s a digital media player that competes against the iPod touch.

Continue reading Switched On: Tabula rasa

Switched On: Tabula rasa originally appeared on Engadget on Sat, 30 Jan 2010 17:15:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: The two sides of 3DTV

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Without a doubt, 3D was the keystone feature touted by every major TV and Blu-ray player manufacturer at CES 2010. But the 3D technology we’ll see this year asks more of consumers than previous reinventions. As with HD, they will need new TVs, new video sources, and optimized content like Avatar to make the experience worthwhile.

But consumers will also likely need glasses — and not particularly fashionable glasses — to experience the 3D effect. It’s a lot to ask customers, given just-completed 10-year transition to digital and high-definition television. Compare that to the roughly 30-year gap that separated the mainstream arrival of color and the first HDTV in the U.S.

It also remains to be seen how strong of a marketing push major electronics companies will put behind 3D. The shift to HD was aided by a government mandate that coincided with the shift from over-the-air analog broadcasts to digital broadcasts. And before there was much HD content on television, consumers embraced the dramatic form-factor shift from CRT to flat-panel televisions — HD often just came along for the ride.

Continue reading Switched On: The two sides of 3DTV

Switched On: The two sides of 3DTV originally appeared on Engadget on Fri, 22 Jan 2010 19:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: The 2009 Switchies

Each week Ross Rubin contributes Switched On, a column about consumer technology.

As we move into 2010, Switched On is proud to present the Saluting Wares Improving Technology’s Contribution to Humanity awards, also known as The Switchies, where innovative devices are sorted into categories and presented trophies by their secretly seething jealous contemporaries. This year marks the fourth annual Switchies, which are decided based on a rigorous examination of the opinion of me, and does not reflect the opinion of Engadget or its editors. For that honor, nominees will need to win an Engadget Award. Let’s roll out the red carpet then.

The “Sharing is Caring” and the Product of the Year Award
goes to the Seagate DockStar, which uses PogoPlug technology from Cold engines. Like the original and recently upgraded PogoPlug device, the DockStar attacks what has been the thorny NAS market with an inexpensive device that allows easy sharing of photos and other files, eliminating tedious uploading. Honorable Mention goes to the Axentra HipServ-powered Netgear Stora, which offers many of the features of Windows Home Server at a fraction of the price of many products using that operating system.

The “Phone So Good It’s Smart” Award for Best New Smartphone goes to the Palm Pre, which debuted the well-conceived and elegant webOS. The hardware still needs to match the software with larger screens and a faster processor, but in many ways webOS feels like what the iPhone OS wants to be when it grows up. Honorable Mention goes to the Motorola Droid, which saw a revamped Android paired with a disappointing keyboard, but showed that Motorola is climbing back into the game.

Continue reading Switched On: The 2009 Switchies

Switched On: The 2009 Switchies originally appeared on Engadget on Fri, 01 Jan 2010 19:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: Multi-room music’s rocket ride

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Multi-room music has a long history as the province of the wealthy, the corporate, and those with the forethought to build or buy new construction with the structured wiring to support it. But over the past few years a number of companies have tried various wireless technologies to bring multi-room music closer to the masses. Some companies have used proprietary wireless systems while others have used WiFi, and yet others have tried both approaches in different products at different times.

Those approaches, though, now face competition from a new ingredient brand called Rocketboost. While it may sound like a powdered nutritional supplement that Jamba Juice adds to smoothies, Rocketboost uses the second generation of a wireless audio technology dubbed AudioMagic 2G, which developer Avnera claims is the first multipoint to multipoint HD wireless audio platform. Indeed, AudioMagic 2G can support up to five sources and nine receivers — significantly shy of Sonos’s 32 zones, but enough to cover many homes. Each Rocketboost receiver has, at minimum, a button to cycle through active sources, and the standard also supports displays that would enable more flexibility in source selection, particularly AudioMagic 2G has a data channel for sending information about a source and the content it is playing.

Continue reading Switched On: Multi-room music’s rocket ride

Switched On: Multi-room music’s rocket ride originally appeared on Engadget on Tue, 22 Dec 2009 17:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: Apple’s song remains the same

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Lala’s business model of selling and hosting digital music was a complete abhorrence to an innovative music startup — named Lala. When the site launched, it was a CD trading service that held up the integrity of the album and the virtues of physical content ownership in an online music market of single-track downloads and subscription-based music rentals. To its trade-by-mail CD service, Lala added CD sales, playlist creation, and for a short time even owned a former broadcast radio station. It had to ultimately scale back, though, on what would have been its most audacious move, giving away full streaming of the major labels’ catalog — all in the name of driving song purchases.

Lala’s shifting strategies through the years may have led many to think that its recent acquisition by Apple would represent radical changes to Apple’s music approach. Lala lives on a Web page, streams from the cloud, and gives users, including Google search users, one full free play of any song in its library. But Lala’s business model was always, at its core, more like iTunes’ than any number of streaming music companies — from the custom radio of Pandora to the subscription downloads of Rhapsody. Those services, however, have long been better at Apple at fostering music exploration when compared with iTunes’ 30-second samples.

Continue reading Switched On: Apple’s song remains the same

Switched On: Apple’s song remains the same originally appeared on Engadget on Tue, 08 Dec 2009 17:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: The TV is personal again

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The short history of digital content includes several examples of on-the-go services like Audible and Slacker that were started out on own devices before expanding to others, But FLO TV, which started its service on handsets from Verizon and then AT&T, has gone the other way. After being stalled by the digital TV transition delay that held up spectrum it needed to launch and expand service in several markets, FLO TV has launched a dedicated $250 device, the HTC-branded Personal Television, even as it seeks to expand the number of handsets supporting its receiver.

Like a Kindle, iPod nano, or Flip camcorder, the pocketable Personal TV has a straightforward, optimized purpose. And for technophiles who live in a world of Hulu, TV-on-DVDs and Apple TV, it recalls a simpler time when TV content and device were an integrated pair. Turn on the device, press a GPS-style safety disclaimer, and you’re watching TV. Apart from power and volume/mute controls, it has only a single front-mounted button brings up the electronic programming guide, which can be navigated by touching and swiping its 3.5-inch touchscreen. A laptop battery-style power status button lights up a series of LEDs to let you know how much charge is left in the device.

Continue reading Switched On: The TV is personal again

Switched On: The TV is personal again originally appeared on Engadget on Thu, 03 Dec 2009 19:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Switched On: Chrome’s shine could blind Android

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

It’s been a year of milestones for Android in the U.S. The number of handsets with the Google-developed software has grown from one to eight. Three of the four major national carriers, including Verizon Wireless, the country’s largest, now offer Android phones. HTC’s Hero and Motorola’s CLIQ have shown how Android supports customization by manufacturers. And the Motorola Droid has marked the debut of Android 2.0.

When the T-Mobile G1 was launched, Switched On discussed Google’s growing rivalry with Apple. But now Google itself an even more formidable threat to the Android than Apple or even Microsoft. Growing out of the group that created the Chrome browser, Google’s Chrome OS creates a relatively lightweight layer of hardware management code primarily for the purpose of running one native app, the Chrome browser. While Chrome OS can take advantage of local processing and resources, the OS foregoes local applications, citing a need to preserve speed, security and simplicity.

Continue reading Switched On: Chrome’s shine could blind Android

Switched On: Chrome’s shine could blind Android originally appeared on Engadget on Tue, 24 Nov 2009 18:30:00 EST. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments