TiVo enhanced its reputation as a platform, not just a DVR, with the addition of video-on-demand services from Blockbuster on Tuesday.
Blockbuster On Demand video-rental services will be available on TiVo
Series2, Series3, TiVo HD, and TiVo HD XL boxes, allowing users to rent (not own) the titles in Blockbuster’s online catalog. Prices will range from $2.99 for older movies to $3.99 for new releases, according to both companies.
The deal is the culmination of an agreement the two companies struck in March, which will also allow Blockbuster the rights to sell TiVo’s DVRs inside of its own stores.
“By bringing Blockbuster’s content direct to TiVo subscribers, we show
once again that TiVo offers much more choice and convenience for our
customers compared to other DVR offerings,”said Joe Miller, senior vice president of sales and marketing at TiVo, in a statement. “We are very pleased to say
that customers can now walk into a participating Blockbuster store to
purchase TiVo DVRs and that together both companies have succeeded in
bringing even more entertainment direct to the living room.”
TiVo has a similar deal with Amazon, which can stream HD versions of Amazon Video on Demand movies down to the TiVo box for $3.99 to $4.99. Although Blockbuster is making 1,000 titles available to TiVo customers, they’re all in standard-definition for now, a TiVo spokeswoman said in an email. HD titles will be priced at $4.99 when available, she said.
Post updated at 12:19 PM with HD pricing.