Our buds over at Engadget Chinese are just reporting back from a sitdown it had with LG Mobile in Hong Kong at a Chinese New Year event. The most tantalizing bit of truth is confirmation of that September launch date rumor for its first Windows Phone 7 Series device. However, this time LG padded the date a bit and said it would launch sometime between September and November. Of course, the only official word so far, has Windows Phone 7 launching before the “holidays,” so we’ll take what we can get. Maybe Mr. Ballmer meant Halloween?
If we had it boil it down, the singular image burned in our brains of Windows Phone 7 Series so far is that of a large, nondescript slate — the so-called “dogfood” device being passed around internally for the platform’s development — and although Microsoft isn’t talking specs at this point, it’s widely believed that this phone roughly represents the Chassis 1 spec that Redmond is passing around to hardware partners. Is this the only way you’ll be able to get your WinPho 7 served to you, though? We might yet be months away from an official answer, but a pair of Microsoft developer evangelists on an Australian podcast are saying that Chassis 1 (full touchscreen, gigahertz processor, and dedicated graphics acceleration) will be the sole option at launch, with Chassis 2 and 3 following on after that. 2 is said to be “more like a Palm Treo” with a dedicated QWERTY keyboard, while 3 remains a mystery, though there’s some speculation on the podcast that it could be a candybar — a form factor that’s becoming something of a lost art these days, particularly among smartphones. The speakers note that there’s a lot of value in offering some form factor variety — not everyone wants a keyboardless slate, after all — so the real question might be how quickly after initial launch we’ll see some of these other chassis filter down to retail.
We’ve heard your pleas, citizens of Engadget, and we are pleased as punch to announce that The Engadget Show taping this Saturday, February 27th at 5pm will be streaming live, direct to you via the internet! We’ll be sitting down with Avner Ronen, creator and CEO of Boxee and taking a look at the forthcoming (and very anticipated) Boxee Box. Not only that, but we’ll have a Windows Phone 7 Series device on hand for a demo and discussion, you’ll be meeting our new investigative correspondent Rick Karr, and we’ll have more of the classic Engadget Show shenanigans you’ve come to know and love. You can also expect good, clean music from Nullsleep, and stunning visuals from Outpt and Paris. We’ll be doing giveaways at the live show only, so make the trek and join us at The Times Center in person! If for some reason you live in not-New York, you can catch the show streaming live, right here on Engadget — and you’ll be able to tweet comments directly to the show stream! Like Josh said, if you miss this one, you’ll basically have zero good stories to tell your grandchildren.
The Engadget Show is sponsored by Sprint, and will take place at the Times Center, part of The New York Times Building in the heart of New York City at 41st St. between 7th and 8th Avenues (see map after the break). Tickets are — as always — free to anyone who would like to attend, but seating is limited, and tickets will be first come, first served… so get there early! Here’s all the info you need:
There is no admission fee — tickets are completely free
The event is all ages
Ticketing will begin at the Times Center at 2:30PM on Saturday, doors will open for seating at 4:30PM, and the show begins at 5PM
You cannot collect tickets for friends or family — anyone who would like to come must be present to get a ticket
Seating capacity in the Times Center is about 340, and once we’re full, we’re full
If you’re a member of the media who wishes to attend, please contact us at: engadgetshowmedia [at] engadget [dot] com, and we’ll try to accommodate you. All other non-media questions can be sent to: engadgetshow [at] engadget [dot] com.
Subscribe to the Show:
[iTunes] Subscribe to the Show directly in iTunes (M4V). [Zune] Subscribe to the Show directly in the Zune Marketplace (M4V). [RSS M4V] Add the Engadget Show feed (M4V) to your RSS aggregator and have it delivered automatically.
Developers, developers, developers, developers, developers, developers. Recruiting a ton of them to create a rich app experience for Windows Phone 7 Series is going to be Microsoft’s toughest challenge if it wants to get its groove back in the mobile space.
Demonstrated last week, Microsoft’s new mobile operating system Windows Phone 7 Series looks elegant and immaculate compared to its predecessors. The OS blends together Xbox Live gaming, Zune multimedia, personal media (photos and videos), social media utilities, productivity tools and third-party apps, which are organized into categories called “Hubs.”
Even so, a neatly packed user interface doesn’t fully address the fundamental weakness of the previous Windows Mobile OS: a fragmented platform that made coding and selling apps for Windows Mobile a challenge for smaller developers.
In other words, Microsoft has long lacked the sort of widespread, enthusiastic support from independent developers — not just enterprise coders within large organizations — that made the iPhone and its App Store a blockbuster innovation.
“They’ve been doing such a miserable job for a while now,” said Peter Hoddie, CEO of Kinoma, which creates software that makes Windows Mobile easier for users to navigate. “I would be thrilled if they could turn it all around and tell a story that makes sense, but they have a long way to go.”
To help address fragmentation, Microsoft said on Feb. 15 that it would be more involved in the hardware design process of its partners’ phones running Windows Phone 7 Series. Each Windows Phone 7 Series handset, for example, will include a built-in FM radio tuner and a physical button to access Bing search.
But the question remains whether Microsoft can make Windows Phone 7 Series a compelling platform, giving developers the tools and audience they need.
Microsoft was mum on details about its third-party app development platform at the Mobile World Congress last week in Barcelona, Spain, but developers have already leaked some of the company’s plans regarding its third-party development tools, which include Silverlight, Microsoft’s cross-platform web application framework, as well as a limited set of native application programming interfaces and managed APIs. (For a more detailed explanation translating nerd speak to normal human talk, see Mary Jo Foley’s article on ZDNet.)
Mobile developers polled by Wired.com had mixed reactions (to say the least) about Windows Phone 7 Series’ development tools, based on the leaked documents.
Kai Yu, CEO of BeeJive, was pessimistic. He said his independent company, which makes apps for the iPhone and BlackBerry, wrote off Windows Mobile years ago because of “incomplete, half-assed” developer tools and a lack of support from Microsoft, and he doesn’t see those problems changing with a new operating system.
“I think it’s just royally fucked,” Yu said of Microsoft’s phone platform. “That place is so big: The tools, the people, it’s all so fragmented…. What’s the advantage of having these hubs and cool-looking UI? In the end, I don’t know if that gives you anything.”
On the opposite side, Jim Scheinman, COO of Pageonce, which makes productivity apps for BlackBerry, iPhone, Windows Mobile and Android, said his company was excited about Microsoft’s reboot of its phone platform.
“My speculation is that Microsoft has some incredible platforms they can tie all together with the new mobile platform,” Scheinman said. “If one developer can write across all the other platforms, that would be easier for us and all the developers…. If you want to attract hundreds of thousands of developers, it would behoove Microsoft to try to make that happen. That would be a very, very exciting opportunity for all of us.”
But Hoddie wasn’t enthused, either. Regarding the new Windows Phone 7 Series OS, Hoddie said adding Silverlight into the mix wouldn’t help much. He explained that similar to Adobe’s Flash, Silverlight was a technology made for desktops, and it’s bound to cause performance issues when transplanted into mobile devices.
“Silverlight, geez,” he said. “Just when you thought it was safe to go back into the water.”
Hoddie echoed some of Yu’s concerns, complaining about how “horribly” Microsoft treated its mobile developers. For example, Hoddie recounted an incident when one of his apps had a problem with text input on a specific phone running Windows Mobile. When he finally got in touch with Microsoft’s support team, Microsoft said it was only responsible if the text-input problem appeared in the Windows Mobile emulator software — and if it didn’t, Hoddie would have to contact the Japanese manufacturer directly to address the problem.
Poor developer support? That’s strange, because Microsoft understands more than any company how important developers are. (Steve Ballmer made that loud and clear in the video above.) The Windows PC operating system, after all, won the desktop OS war early largely with the help of software developers that made programs only for Windows.
But perhaps the problem for Microsoft is that the definition of “developer” has changed in recent years. Apple’s App Store popularized a business platform that made developing software a viable and even sometimes highly lucrative career choice for small, independent coders working in their bedrooms, whose quirky apps have made the iPhone one of the most innovative inventions yet.
By contrast, mobile developers working on Microsoft’s Windows Mobile platform have largely been laboring in the bowels of large corporations, creating mobile front ends for enterprise applications like SAP.
Can Microsoft attract the small developers as well, to create another app boom?
Independent developer Dave Castelnuovo, whose iPhone game Pocket God is one of the App Store’s all-time top sellers, said he and his peers had no plans to develop for Windows Phone 7 Series. He explained that fragmentation — a complex hardware ecosystem that requires developers to code several versions of one app to sell on one platform for different types of phones — will always be a major problem with Windows phones.
“Fragmentation ends up making development more expensive,” Castelnuovo said. “Microsoft is trying to solve some of that by being a little more hands-on…. They all have multitouch and the same three buttons, but the problem is I don’t know what kind of other options there are. Is there a camera option? What is the minimum CPU speed or amount of RAM? If you’re an independent developer, you’ll have to code to the lowest-possible common denominator in order to get to the biggest-possible market.”
There are still plenty of questions in the air surrounding Windows Phone 7 Series and its overall mobile strategy. Microsoft declined to comment on the purported leaks about Windows Phone 7 Series’ development tools. The company plans to preview its development tools at its MIX developers conference next month. Until then, developers will just have to wait and see.
LG has told the press at MWC that it will not be developing its own smartphone platform “at least for the next two to three years.” We think companies should focus on what they do well, and given our ambivalence toward the S-Class UI, it’s probably a good thing that LG will narrow its operation down to churning out delectable slabs of electronics and leaving the software side to the geeks over at Google and Microsoft. The head of the company’s handset unit, Skott Ahn, has indicated that the future of LG smartphones will be shared between Android and Windows Phone 7 (sorry, Symbian lovers). It will have taken plenty of restraint to not respond to local nemesis Samsung — who has just introduced its first Bada handset — but LG appears to be of the opinion (which we share) that the smartphone OS sector is already overcrowded, and its expectation is that over the next couple of years the market will distill itself down to just three predominant operating systems.
We expect to learn a lot more about Microsoft’s plan to entice developers to Windows Phone 7 at the MIX 2010 developers conference. Until then (March 15-17), aspiring WP7 devs have to rely upon rumor and innuendo to feed their curiosity. So here you go: three purportedly official Microsoft docs from January that provide a glimpse into Microsoft’s Windows Phone OS 7.0 Application Platform. First up, the docs claim that WPOS 7.0 is built around Silverlight, XNA (like the Zune HD), and the .NET Compact Framework — a mostly clean break from WinMo’s past as far as developers are concerned. Native apps are restricted to OEMs and mobile operators in order to extend the experience and functionality specific to a phone or network. Even then, they’ll be limited to a set of managed APIs that Microsoft will audit during the app submission and provisioning process. Sound familiar?
As you’d expect, the OS supports preemptive multitasking — not that Microsoft will necessarily allow its devs (OEMs, mobile operators, and independent software vendors) to send their apps to the background. The primary development tools include Microsoft’s Visual Studio 2010 and Express Blend used in combination with a Windows Phone emulator. Check the docs in the gallery for the full read and be sure to hit up XDA-Developers if you want to commiserate with your like-minded peers.
What, you didn’t think Microsoft would really keep up with the non-parallel syntax of “Windows Phone 7 Series” and “Windows Mobile 6.x,” did you? We knew Windows Mobile 6.5.3 would continue its admittedly less chic existence, but now comes word via I Started Something that it’ll be rebranded as Windows Phone Classic. The name change apparently won’t take effect until the 7 Series devices start hitting consumer hands — can’t have a classic without something newer to take its place, right? No worries, Sense UI fans, it looks like you’ll still have plenty of WinMo support, even if that portmanteau goes the way of the dinosaur.
Microsoft just planted a massive flag in the ground with the debut of Windows Phone 7 Series. The company’s new mobile operating system is a radical and potent departure from the past, and there’s a lot to take in — so we’ve gathered together all our knowledge and impressions of the device so far and rolled them into a single, concise guide. Of course, there will be plenty more to learn in the coming months, and we’re going to be beating down Redmond’s door for more details on this thing, but for now let’s dive into what Microsoft has revealed so far about its latest and (potentially) greatest phone operating system.
How many apps does it take to screw in a light bulb? That was the question facing Microsoft as rival mobile operating systems backed by Apple and Google added tens of thousands of applications giving users stylus-free access to a wide range of capabilities. For a company whose co-founder trumpeted the notion of information at your fingertips, it was a bitter position. The light bulb wasn’t screwed, but Microsoft looked as though it was.
Finally, though, the light bulb has turned on, and it has lit a path in the opposite direction from the guiding user interface philosophy that characterized Windows Mobile, née Windows CE, since it powered devices known as Pocket PCs. With its miniature Start menu, menu bars and icons, Windows Mobile had been designed to present a familiar interface to those used to using Windows 95. In this case, however, familiarity bred contempt. As Microsoft’s Joe Belfiore repeated several times during his introduction of the new Windows Phone 7 OS, “the phone is not a PC.”
If you’re a fan of entertainment of the digital variety, you’d be a fool to miss the next live taping of The Engadget Show. We’ll be sitting down with Avner Ronen, creator and CEO of Boxee and taking a look at the forthcoming (and very anticipated) Boxee Box. We’ll also be discussing Avner’s strategy for taking on the networks and cable providers, and the best methods of defending oneself from Jeff Zucker. Not only that, but we’ll have a Windows Phone 7 Series device on hand for a demo and discussion, plus the regular kind of Engadget Show zaniness you’ve come to know and love. You can also expect good clean music from Nullsleep, and stunning visuals from Outpt and Paris. If you miss this one, you’ll basically have zero good stories to tell your grand children.
The Show is sponsored by Sprint, and will take place at the Times Center, part of The New York Times Building in the heart of New York City at 41st St. between 7th and 8th Avenues (see map after the break). Tickets are — as always — free to anyone who would like to attend, but seating is limited, and tickets will be first come, first served… so get there early! Here’s all the info you need:
There is no admission fee — tickets are completely free
The event is all ages
Ticketing will begin at the Times Center at 2:30PM on Saturday, doors will open for seating at 4:30PM, and the show begins at 5PM
You cannot collect tickets for friends or family — anyone who would like to come must be present to get a ticket
Seating capacity in the Times Center is about 340, and once we’re full, we’re full
If you’re a member of the media who wishes to attend, please contact us at: engadgetshowmedia [at] engadget [dot] com, and we’ll try to accommodate you. All other non-media questions can be sent to: engadgetshow [at] engadget [dot] com.
Subscribe to the Show:
[iTunes] Subscribe to the Show directly in iTunes (M4V). [Zune] Subscribe to the Show directly in the Zune Marketplace (M4V). [RSS M4V] Add the Engadget Show feed (M4V) to your RSS aggregator and have it delivered automatically.
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Our buds over at Engadget Chinese are just reporting back from a sitdown it had with LG Mobile in Hong Kong at a Chinese New Year event. The most tantalizing bit of truth is confirmation of that September launch date rumor for its first Windows Phone 7 Series device. However, this time LG padded the date a bit and said it would launch sometime between September and November. Of course, the only official word so far, has Windows Phone 7 launching before the “holidays,” so we’ll take what we can get. Maybe Mr. Ballmer meant Halloween?
