Let’s be real: almost every phone looks better in white. Okay, so that’s strictly a matter of personal opinion — but if you’re a white phone kind of person, turn your attention away from the forever-delayed iPhone 4 and toward a couple that are launching shortly thanks to some new details from Best Buy. Turns out Verizon’s white Fascinate and AT&T’s white X10 are both scheduled to hit on October 24, alongside the Dell Streak — not in white, by the bye — followed by the HTC Surround on November 8 (which we already knew). Any of ’em can be yours for a $50 deposit.
Update: We’ve been told that the white Fascinate and X10 will be exclusives for Best Buy, at least at first.
One of the major advantages of Windows Phone 7 is its tight integration with Microsoft’s other devices and software. In a terse statement, Microsoft let Mac users know they can eventually expect a light version: “Later in 2010 Microsoft will make a public beta available of a tool that allows Windows Phone 7 to sync select content with Mac computers.”
The “tool” will probably be a version of the Zune desktop software, if a Microsoft UK marketing head early tweet is any indication: “ANNOUNCEMENT: I’m glad to confirm that Mac users would be able to use Zune on their Macs to sync with #WP7… More details soon.”
This makes sense for Microsoft: not only have they always made software for Macs (notably Office), you’d never want to put too many limitations on what PCs you can use with a post-PC handheld. Imagine if Apple had kept the iPod and iTunes Mac-only. Or if the Zune had never included support for Macs. (Wait, that second one actually happened.)
But why would a Mac user want to use a WP7 phone — particularly when the iPhone works so well with a Mac? Basically, it’s the same reason a Mac user might pick an Android phone over an iPhone. Either you like the physical phone better, or (more often) you’re more tied into Google’s or Microsoft’s software than you are to Apple’s.
Here are some scenarios where that might be true.
You’re a heavy user of Microsoft Office. Windows Phone 7 has the full Office suite built-in. iPhone’s Office offerings aren’t as strong; it’s a little better for iPad, but not that much.
Windows Office 2011 for Mac is coming at the end of the month, and it’s the best, most-interoperable Office suite available for the Mac. It’s also finally bringing a real Outlook application, not the baby Outlook they called Entourage. (Entourage the application provided the exact opposite experience of the TV show Entourage.) By default, iPhone on the Mac syncs with iCal, Address Book, and Mail; a phone that synced with Outlook could be a huge upgrade.
This is where the lack of OneNote on Office 2011 for Mac really bothers me; it’s WP7’s Office showpiece, very smartly implemented on the handset and nearly completely useless to Office users on Macs.
You’re also a heavy user of Windows Live. Android users love their experience with Gmail, Google Docs, etc. Some of my friends who don’t love Windows love Windows Live, preferring it over Google’s cloud apps and Apple’s MobileMe. Office 2011 and WP7 are both extremely well-integrated with Windows Live. iPhone and Android aren’t.
You’re a gamer who loves Xbox 360 and Xbox Live. Apple may have a set-top box, but it doesn’t play games. The iPhone offers a lot of good casual games for handheld, but WP7 will too. If you have a Google TV, it’ll be better with your Android phone; if you have an Xbox 360, it’ll be better with a WP7 phone.
The whole industry is moving towards greater interoperability between computers, handhelds and set-top boxes. The Xbox – WP7 combo will be one of the most versatile handheld-to-boxtop media combinations available. Add a Mac to the mix, rig it to stream content to your Xbox and that’s a pretty powerful power trio. Particularly if you don’t care about buying movies and renting TV shows through iTunes, which is the only advantage an Apple TV would offer.
In the tech world, Mac users are stereotyped as Apple evangelists and/or fanboys, people who’ve bought into the ecosystem from top to bottom. But think about your average student with a MacBook, or your parents you convinced to buy an iMac. They are usually agnostic about this stuff.
Most Mac users probably don’t think long and hard about Apple’s long-term peripheral strategy, or whether Android’s lack of hardware standards will cause them problems down the line. They use Office on their Macs, use PCs at work, play Xbox in their living room and want to buy the phone they like on the carrier they use for a price they can afford. They bought their Macs for the same reason.
The last piece of this puzzle is really how well Windows Phone 7 and the Mac will be able to talk to each other. History bears this out: for a long time, Blackberry desktop software on PC was fantastic, but the version for the Mac wasn’t anywhere close. In my case, it eventually drove me away from the Blackberry and towards the iPhone.
If Microsoft decides that it doesn’t really need to give Mac users anything more than the bare minimum, or that they can capture more value by trying to pull WP7 buyers to the PC platform, then it won’t work. They’ll keep their current customers and add value within their existing ecosystem.
But if Microsoft begins to see their world as one that doesn’t have to be centered around the PC, where they can make great software and compelling experiences for all platforms, and shift more of their institutional weight towards the cloud and the living room, then even Mac users might have to take a long hard look at those new phones.
Even though we kind of saw this coming, it’s still nice to hear. Microsoft has gone and done the (nearly) unthinkable, announcing this evening plans for a Mac compatible sync client for its soon-to-be-launched Windows Phone 7 devices. According to a statement from the company issued late in the day, beginning some time “later in 2010” Mac users will be able to live the dream along with their PC counterparts by downloading a beta OS X application which will allow you to sync “select content” from a Mac of their choosing to a Windows Phone. The company was short on details, but hopefully we can pry more info out of the big M in the coming days. For now, we can all bask in the shocking open-mindedness of this news, and give the folks in Redmond a golf clap for finally acknowledging that yes, some Mac owners may actually want to get in on the Windows Phone party. As for Hell, there haven’t been any reports of recent temperature changes, but we’ll keep you posted as we get more information. For your perusal, the full statement:
Later in 2010 Microsoft will make a public beta available of a tool that allows Windows Phone 7 to sync select content with Mac computers.
It never really occurred to us that Windows Phone 7 buyers wouldn’t be able to use their phones in tandem with Apple computers, but here’s the confirmation all spelled out: Microsoft’s Oded Ran recently tweeted that Zune will let Mac users sync WP7 phones, presumably using an OS X compatible version of the desktop software package. Of course, since the tweet was deleted shortly after it was written, it’s possible this was some sort of mistake, but if buyers find the twain incompatible come launch day, you’d best believe there’s going to be some consumer outrage. Here’s hoping that if the software does exist, it’ll sync good ol’ Zune media players as well.
As we’ve seen with the success of iOS and Android (and the disappointments of Palm’s WebOS), applications are essential to the success of smartphone platforms. Customers and developers both want to know what the new Windows Phone 7 will bring to the table.
At the WP7 announcement, Microsoft’s spokespeople were coy about the total number of third-party applications that would be available for the new OS at launch. Instead they touted their own admittedly-impressive integrated applications, including MS Office, Zune for media management, XBox Live for gaming and Bing for search and maps.
Microsoft also spotlighted a few key partners, including AT&T’s U-Verse TV & Video, and cloud service applications from eBay, iMDB, Fandango and Slacker Radio. Major social networking services like Facebook and Twitter, too, are well-integrated into the OS and its applications. It also announced that Electronic Arts would bring The Sims 3 and other games to WP7. Other applications including Netflix and Flixster have already been presented in demos.
When asked directly about the number of apps on the store at launch, an unnamed Microsoft spokesman told Gizmodo, “It’ll be more than iPad at launch. More than the iPhone. “What matters isn’t how many apps we have, it’s that you can find the apps you need.” Of course, the iPhone had zero third-party apps at launch; the iPad about 350. Most rumors have put the total number of apps somewhere in the thousands.
Still, whatever the number, it won’t approach Apple’s 250,000 applications for iOS or Google’s 90,000 for Android. Nor will they have close to as many handsets (or tablets) in the market. Just how quickly can Microsoft rally third-party developers to catch up with Apple or Google?
While Microsoft can’t offer the same number of users right away, developing for WP7 could offer some advantages. Unlike Android, the hardware specs for WP7 phones are more-or-less standard. And while Apple has been criticized for their opaque approval process, Microsoft has promised explicit standards, quick processing and specific feedback to developers whose apps are rejected.
The development tools for WP7 are also well-established. The primary environment for apps will be Silverlight. In March, Windows offered a package of development tools for WP7, including an add-in and express version of Microsoft Visual Studio 2010, XNA Game Studio 4.0, Expression Blend (a tool for user interface development in Silverlight) and a phone emulator for application testing.
It’s not only new developers and those coming from other mobile platforms who will be picking these up. Part of the struggle current Windows Mobile 6 and 6.5 developers will face is that they will have to port or rewrite their existing applications to work on the new OS. Even though developers may grumble, and it may take longer for their apps to be ready, it’s still a substantial base to draw upon.
There’s an opportunity, too, for developers (particularly for media and gaming applications) to gain access not just to Windows Phone 7 users, but to XBox Live and other platforms in the Microsoft ecosystem. With Windows Phone, Microsoft is aiming for integration of its product line; if it’s successful, integrated cross-platform applications will be an essential part of that.
You saw the confusion of Windows Phone 7 handsets announced yesterday, and now – whilst still reeling at the overload – you’re wondering how much they will cost. Don’t worry, we won’t dump all the prices on you at once. In fact, the details, by way of Amazon’s European sites, are still rather skimpy.
First is the HTC 7 Trophy (above, left), which will cost £430, or $680 in the UK for the unlocked, 8GB incarnation. This compares to £500 for the cheapest unlocked iPhone over there, although that has double the storage – 16GB. The phone has a 3.8-inch screen, the standard 1GHz Snapdragon processor and a 5MP camera.
Over in Germany, the unlocked HTC HD7 will cost €600, or $830. The HD7 is pretty much identical in specs to the Trophy, although it does have “Dolby Mobile” to help justify the higher price.
If nothing else, these prices show you just how much the carriers subsidize the handsets. For instance, the HD7 will be coming to T-Mobile in the U.S where it will cost just $200 with a two-year contract.
The Trophy will ship in the UK on November 8th, whilst the date for the HD7 is still unknown.
Looks like Amazon isn’t sleeping on this whole Windows Phone 7 launch shebang. The online retailer has unveiled its pricing for a pair of HTC handsets so far, with the 4.3-inch HTC HD7 costing €599 ($835) in Germany and the 3.8-inch 7 Trophy setting UK buyers back £430 ($685). The Trophy in particular is coming in at slightly below the typical Android handset pricing, whereas the HD7 seems to carry a reasonable premium for its jumbo dimensions and flagship billing. Alas, neither the UK nor the DE portal will let you purchase or pre-order a handset just yet, but considering that the Trophy is expected on November 8, maybe that’s not such a big deal. Europe-wide availability for Windows Phone 7 handsets is coming on October 21, so the best strategy might well be to use these numbers as price guides and wait till the store doors open next Thursday.
HTC’s relationship with Microsoft is the stuff of daytime television. It was HTC’s commitment to building high quality QWERTY handsets for Windows Mobile that first gave the young Taiwanese company the spotlight. HTC then shifted its allegiance to Android just as the green monster was on the rise (and WinMo in decline). So where are we today? Well, of the ten Windows Phone 7 handsets announced yesterday, half were from HTC. If that doesn’t signal HTC’s commitment to Redmond then maybe a quote will. Speaking at a press conference in Taipei yesterday, HTC CEO Peter Chou said, “Right now we have Windows Phone 7 and Android, and focus the same on each, but let the market decide.” Peter then promised more WP7 handsets in 2011 without getting into specifics. So let’s check in next year and see how things go, shall we?
So what if Microsoft’s nicest WP7 slate phones all went to Europe and the rest of the un-American world? At least we’ll have the HTC 7 Pro, the true Windows Phone 7 workhorse, with its tilt-sliding QWERTY keyboard and compact 3.6-inch size. Well, as it turns out, that device will be available in Europe too! We’ve just confirmed with HTC that the 7 Pro is definitely headed to the UK and its Euro neighbors, with the current roadmap set for “early next year.” It’s still too soon to discuss potential carriers, but we’re sure our British buddies will be chuffed just to know the handset’s coming their way.
In case a liveblog and a never-ending stream of Windows Phones weren’t enough for you yesterday, here’s a chance to relive Microsoft’s launch presentation of its grand OS redesign. It’s kicked off by the big dog himself, Steve Ballmer, followed by Ralph de la Vega and Joe Belfiore giving us the lowdown on carrier pricing and new features. It’s good, we promise. Though we can’t guarantee it’s quite as awesome as the UK presentation, which included a Stephen Fry soliloquy on the subject of smartphones, diversity, and Microsoft’s redemption. That one we’ve got stored in our hearts, which, regrettably, don’t yet come with a HDMI output. Video after the break.
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