Microsoft confirms Windows Phone 7 manufacturers: ASUS, Dell, HTC, LG, and Samsung all on board

Microsoft is no stranger to having partners galore in the phone business, but its lineup of manufacturers for the upcoming, surprisingly promising Windows Phone 7 launch is no less impressive. After plenty of rumoring, Microsoft has confirmed that Dell and HTC will be making Windows Phone 7 phones, in addition to ASUS, LG, and Samsung who had already been confirmed. All of these companies should have their stamp on hardware by the end of the year, with the launch of the OS still vaguely slated for the “holidays.” We have no doubt that all five manufacturers can build some compelling, sexy hardware, but we’re particularly enthused to see Dell really getting into the game after the impressive Streak and that drool-worthy leak a little while back. It’s a good time to be alive if you’re a person who buys or uses phones.

Microsoft confirms Windows Phone 7 manufacturers: ASUS, Dell, HTC, LG, and Samsung all on board originally appeared on Engadget on Thu, 22 Jul 2010 13:14:00 EDT. Please see our terms for use of feeds.

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New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go)

It looks like Microsoft may have revealed something big at its annual MGX (Microsoft Global Exchange) event, namely… new logos for its main brands and a fresh brand motto. “Be What’s Next” touts a teaser which has been posted on YouTube, along with a fast moving sequence of morphing logos, shuffling from Windows, to Windows Phone, Xbox, Bing, and finally the familiar Office logo that’s been kicking around for a little longer. It’s unclear if these are just treatments used for a promo at the event, or if this is a signal that Redmond is dumping its familiar (and frankly dated) iconography for something a little looser, leaner, and hipper, but we can’t say it would be a bad thing. It would certainly make sense against a backdrop of potential comeback in the mobile space, gains in search, and the seemingly successful (or at least satisfying) Windows 7 launch. One thing is for sure, MGX is a corporate, non-public opportunity for the Microsoft faithful to cheer the brand (Ballmer received a 30 year commemoration at MGX 2010), so this would definitely be the place to unfurl some new branding. Check the video after the break to see the new style, and hit the gallery below for a bigger look.

Update: So… the YouTube video has been pulled. Fear not, we’ve got our own copy!

Update 2: We’ve just been contacted by Microsoft and told that these are not new logos which will be used on products, rather a standalone treatment to show the flexibility of joined brands. However, the “Be What’s Next” tagline is real, and will be showing up here and there.

[Thanks, Anonymous]

Continue reading New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go)

New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go) originally appeared on Engadget on Thu, 22 Jul 2010 09:35:00 EDT. Please see our terms for use of feeds.

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Microsoft to employees: ‘everybody gets a Windows Phone 7!’

Microsoft guru extraordinaire Mary Jo Foley has retweeted a company employee boasting of a commitment to hand out Windows Phone 7 devices to each and every one of Redmond’s 90,000-plus employees around the world. That’s certainly one way to spread the word — and realistically, the cost to Microsoft is a drop in the bucket if they can really take advantage of the word-of-mouth advertising effect here. Of course, step one in that process is going to be making sure the product is absolutely rock solid by the time those gratis units start getting handed out. Microsoft staffers do know how to multitask when they’re working, right?

Microsoft to employees: ‘everybody gets a Windows Phone 7!’ originally appeared on Engadget on Wed, 21 Jul 2010 17:54:00 EDT. Please see our terms for use of feeds.

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Exclusive interview with Joe Belfiore, corporate VP of Windows Phone

By now you’ve probably read our in-depth blowout of Windows Phone 7 (and if not, what are you waiting for?). But what you haven’t seen yet is our exclusive sit-down with Microsoft’s Joe Belfiore, wherein we talk about the ins and outs of the new mobile operating system. We grill the Windows Phone corporate VP about a whole stack of items, and do our very best to make him start crying like a Barbara Walters interview subject (spoiler alert, he doesn’t cry). Still, we think there’s some good insight here into what the company thinks of its odds in the smartphone wars, and what kinds of features we will (and won’t) see when these devices launch this fall. Take a look at the video after the break — you won’t regret it.

Continue reading Exclusive interview with Joe Belfiore, corporate VP of Windows Phone

Exclusive interview with Joe Belfiore, corporate VP of Windows Phone originally appeared on Engadget on Mon, 19 Jul 2010 14:46:00 EDT. Please see our terms for use of feeds.

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Windows Phone 7 in-depth preview

It’s been a long road, hasn’t it? Well, in some respects, it hasn’t — in fact, it’s only been about two years since development of Windows Phone 7 as we know it today kicked off — but when you consider that this product will be replacing Windows Mobile 6.5, that puts things in proper perspective. In fact, even the very latest maintenance releases of good ol’ WinMo are based on the same rickety underpinnings as version 5.0 was way back in 2005, at a time when WVGA smartphone displays were science fiction, 4G networks were a good two Gs beyond the average American’s comprehension, and Engadget looked like this. Nowadays, it’s a very different game; eight year-olds have access to mobile email, your phone understands German, and “Yelp” is a verb (okay, actually Yelp is a verb). Indeed, mobile devices are the new PCs — and companies like Apple and Google are dominating an industry that had once been practically handed to Microsoft on a silver platter. No one — either inside or outside of Redmond — is arguing that change isn’t desperately (and quickly) needed, because it simply isn’t enough to dominate the desktop anymore.

In light of all that, you could call Windows Phone 7 a desperation move to become relevant in the pocket again. Call it whatever you like, but regardless, brand loyalty isn’t going to save this product — it simply has to be good to sell. Scratch that; it actually has to be nearly flawless in a world where iOS 4 and Gingerbread play. Microsoft still has a few months before it intends to get the first volley of Windows Phone 7-based products to the marketplace, but we’ve recently been provided with reference hardware — a not-for-retail Samsung called “Taylor” that’s closely modeled on the Symbian-based i8910HD — to get a feel for where they’re at as the clock ticks down. Is this shaping up to be a killer platform for the next generation of high-end smartphones? And more importantly, can it win customers? Read on for our first take.

Continue reading Windows Phone 7 in-depth preview

Windows Phone 7 in-depth preview originally appeared on Engadget on Mon, 19 Jul 2010 11:10:00 EDT. Please see our terms for use of feeds.

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Microsoft comes clean on doling out cash, free hardware to entice Windows Phone devs

Microsoft director Todd Brix has apparently revealed what’s been known from a series of non-denied rumors for a while now: they’re making it rain on mobile developers with good ideas. According to a BusinessWeek report, it seems they’re pursuing a number of angles to entice software shops to help build out Windows Phone 7’s launch catalog, ranging from offering free test hardware to simply paying cash, sometimes in the form of revenue guarantees that Microsoft will meet if apps don’t meet sales goals in the Marketplace. Of course, there’s not really anything wrong with Microsoft inorganically pursuing support for its ecosystem like this — they’ve certainly got the pocketbook for it, and considering their come-from-behind position, they ought to be using any tool available to ’em right now to get this thing as ready as it can possibly be for app-hungry customers later this year.

Microsoft comes clean on doling out cash, free hardware to entice Windows Phone devs originally appeared on Engadget on Wed, 14 Jul 2010 13:59:00 EDT. Please see our terms for use of feeds.

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Microsoft’s Windows Phone Developer Tools package goes to beta

Early versions of the tools Windows Phone 7 developers will use to craft their wares have been floating around since Microsoft’s MIX event in March, but it looks like things have finally gotten robust and feature-complete enough this week to bless the kit with a beta label. In fact, Microsoft is coming out and saying that this release “represents the near final version,” which we take to mean you can develop with some confidence that your world won’t be turned upside down when the time comes to prep your apps for shipping devices and firmwares. The actual API has been tweaked and Expression Blend is now fully integrated with the tools, though there are apparently still a few controls that aren’t ready for primetime and will be added over the coming weeks. Oh, and if no emulator is enough to satisfy your intense cravings, you might be excited to learn that more developer devices are slated to ship next week — so keep an eye on your mailbox and your porch if you signed up to get one.

Microsoft’s Windows Phone Developer Tools package goes to beta originally appeared on Engadget on Mon, 12 Jul 2010 15:57:00 EDT. Please see our terms for use of feeds.

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HTC files seemingly confirm Mondrian, Mozart to be Windows Phone 7 handsets

We’d already had some indication that both the HTC Mondrian and Mozart would be Windows Phone 7 handsets, and it looks like that has now been all but confirmed by HTC itself. According to some XML files dug up on HTC’s own site by Conflipper, both devices list Internet Explorer Mobile 7 for the browser ID, which we can only assume won’t be making an appearance outside of Windows Phone 7 anytime soon. The files also confirm that each device will have a 800 x 480 display and a keyboard-less form factor, plus A2DP Bluetooth support, although there’s expectedly few details to be found beyond that.

HTC files seemingly confirm Mondrian, Mozart to be Windows Phone 7 handsets originally appeared on Engadget on Thu, 08 Jul 2010 18:29:00 EDT. Please see our terms for use of feeds.

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Samsung’s Windows Phone 7 prototype slipping out to Imagine Cup finalists

You thought about shipping off to Warsaw for the Imagine Cup 2010 finals, didn’t you? ‘Tis a shame you didn’t, because Microsoft is fixing to hand out Windows Phone 7 prototypes to every last finalist at the show (around 400, we’re hearing). The winning team has already received their handsets after receiving a mighty round of applause from developing Beastware, and while it’s impossible to tell from images so far, the phones that they acquired look to be the same as the Samsung device we toyed with back in June. Funny — we reckoned the finalists at a show like this would be in that elusive Kin generation.

Update: Microsoft just pinged us with a clarification. Only the Rockstar Award winners are getting prototype devices today, with the rest of the finalists on a list to receive “a retail Windows Phone 7 device when and where they become available.”

[Image courtesy of artificialignorance]

Samsung’s Windows Phone 7 prototype slipping out to Imagine Cup finalists originally appeared on Engadget on Thu, 08 Jul 2010 15:11:00 EDT. Please see our terms for use of feeds.

Permalink MobileTechWorld  |  sourceTwitter [@imaginecup], [@ai]  | Email this | Comments

HTC Gold with Windows Phone 7 in November, and more from a rumored UK roadmap leak

O, to see what Omio sees. The outlet has obtained what it claims to be “a huge UK mobile phone release schedule for the rest of the year… [from] all the manufacturers” (emphasis its own). So, from where would such an all-encompassing roadmap hail? We don’t know, nor can we corroborate any of this, but the details are numerous so let’s go through it — albeit with cautious optimism and a few grains of salt. The biggest phone we can see of this baker’s dozen of a lineup is the HTC Gold (sound familiar?), due in November and loaded with Microsoft’s mobile OS newcomer Windows Phone 7. Unfortunately, that’s all the information provided, but it’s certainly enough to entice us. Also in November, we’ve got Samsung i8700 and Nokia E7 — the latter being possibly a N8-esque QWERTY slider with AMOLED display and Symbian^3, and the former being a mystery (although Omio takes a gander that its aquatic Greek mythology might suggest a Bada-powered existence).

Going up the list Memento style, October purportedly brings across the pond-ers HTC Vision, the virtually unknown HTC Ace, Nokia N8, and Sony Ericsson’s Xperia X8 and Yendo. September’s a bit of a yawner — SE Hazel and a Nokia X2 candybar — as is August with the X6 8GB and BlackBerry Curve 9300. And July? Nokia E5-00, Sony Ericsson W20, and Samsung i5500. As is usually the case, the more you can wait, the better your options. Now, let’s see if this supposed roadmap stays on course.

HTC Gold with Windows Phone 7 in November, and more from a rumored UK roadmap leak originally appeared on Engadget on Tue, 06 Jul 2010 20:20:00 EDT. Please see our terms for use of feeds.

Permalink WMPoweruser, SlashGear  |  sourceOmio  | Email this | Comments