Microsoft unveils Windows Marketplace fees, splits, hopes, and dreams

Microsoft has begun laying out plans for its version of the App Store — dubbed the Windows Marketplace — with some familiar numbers, and a few unfamiliar tweaks. According to Ina Fried, the company will charge developers an annual fee of $99 to become part of the ecosystem, and an additional $99 for every app they submit (though throughout 2009, they’ll have a chance to submit five apps at no cost). A rep from the big M states that the fee is “an acceptable cost of doing business for [software developers] looking to get in front of millions of customers,” and justifies the charge on the grounds that Microsoft will “run a rigorous certification process to ensure that the end user’s experience is optimal, and that the device and network resources aren’t used in a malicious way.”

Additionally, the company maintains that the process will offer “complete transparency throughout the application submission process,” which indicates the folks in Redmond wouldn’t mind courting devs who’ve been burned by Apple’s opaque, confusing, and sometimes unfair system of approval. Besides the flat rates, Microsoft will take 30 percent of earnings from sales just as Apple and Google do — the lone standout being RIM, who’s generously offering 80 percent to devs (though hasn’t exactly been blowing doors off hinges with its movement on fostering development). Microsoft’s Marketplace will debut with the launch of Windows Mobile 6.5 in Q4 2009, though developers can apparently register come Spring, and start submitting this Summer.

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Microsoft unveils Windows Marketplace fees, splits, hopes, and dreams originally appeared on Engadget on Wed, 11 Mar 2009 09:56:00 EST. Please see our terms for use of feeds.

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Switched On: The “phonetastic four” versus Windows Mobile

Ross Rubin contributes Switched On, a column about consumer technology.

Barring any disruptive portfolio shifts prior to its introduction, the Palm Pre will complete a new competitive handset dynamic that began with the introduction of the iPhone. Each of the four major U.S. mobile operators will be emphasizing a capacitive touchscreen smartphone. Curiously, none come from any of the top five global phone manufacturers. And even more curiously, each will be powered by a different operating system as the Pre at Sprint jockeys with the iPhone at AT&T, the BlackBerry Storm at Verizon Wireless, and the T-Mobile G1.

These signature handsets go beyond exclusives or even strong identification with the service provider. They bear the burden of attracting consumers looking for the coolest phone experience or at least minimizing the impact of the other signature handsets. In return, carriers lavish marketing dollars on them. Their role exemplifies a transformation of the market from the days when the RAZR was every carrier’s “it” phone and operators competed on their particular shade of pink .

The carriers’ selection of their signature handsets must be disappointing to Microsoft, which cannot claim a Windows Mobile device among them. Indeed, the single mobile operator Microsoft highlighted at Mobile World Congress as being an exceptional partner was France’s Orange. It’s not as if an operating system must be exclusive to the device as there are other BlackBerrys out there (although, as Verizon Wireless tirelessly notes, the Storm is the first touchscreen BlackBerry). And it is only an accident in time that has made the G1 the exclusive Android handset. It certainly isn’t about application support as incredibly all of the current signature handsets will have debuted without extensive third-party programs available.

Regardless, though, and despite efforts by HTC, Sony Ericsson and Samsung to skin Windows Mobile as well as Microsoft’s own improvements in Windows Mobile 6.1, there is a perceived cachet to these four signature phones that the best Windows Mobile devices are not yet delivering.

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Switched On: The “phonetastic four” versus Windows Mobile originally appeared on Engadget on Wed, 25 Feb 2009 16:02:00 EST. Please see our terms for use of feeds.

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Microsoft announces Windows Marketplace and My Phone for Windows Mobile

No big surprise here — Microsoft just announced Windows Marketplace, a unified storefront for the over 20,000 Windows Mobile applications. As rumored, that means you’ll be able to get apps directly from your phone, and Microsoft has also promised new and better tools for developers in the future. Also confirmed: My Phone, which will let you sync your phone to the cloud with access from the web. Sadly, we’ll have to wait for all this stuff — it’s coming with Windows Mobile 6.5 which isn’t due until later this year. We’ll let you know more as soon as we find out, keep it locked!

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Microsoft announces Windows Marketplace and My Phone for Windows Mobile originally appeared on Engadget on Mon, 16 Feb 2009 09:05:00 EST. Please see our terms for use of feeds.

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First decent Windows Mobile 6.5 screenshots leak out

They’re still not as intriguing as those early leaks we got, but the first non-crappy Windows Mobile 6.5 shots hit today, and we’re glad to see that terrifying bird wallpaper isn’t hardcoded into the OS as we’d feared. Okay, we kid, but everything does look much nicer with antialiasing enabled, and there are some shots showing new curved tabs and new horizontal scrollbars. Welcome cosmetic changes, sure, but it’s still incremental stuff — we’ll see if Microsoft has anything besides the honeycomb and My Phone in store for us at MWC. Two more at the read link.

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First decent Windows Mobile 6.5 screenshots leak out originally appeared on Engadget on Thu, 12 Feb 2009 13:38:00 EST. Please see our terms for use of feeds.

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