
Netbooks have captured the hearts of consumers and are driving PC sales during a lean economy. But could the boom in these inexpensive, tiny notebooks be a sign of a much more dangerous trend?
Cheap netbooks could end up killing PC innovation and turn off many consumers, argues Rahul Sood, chief technology officer for HP’s Voodoo Business Unit on his blog.
"Consumer expectations are very high and when a
product they perceive is a fully functional notebook doesn’t perform as
well, they could set themselves up
for disappointment," says Sood on his blog. "It’s a vicious cycle."
Netbooks started out being designed as companion devices to larger notebooks or desktops. But with their full-featured operating systems and software, consumers are increasingly considering inexpensive netbooks as their primary computing device.
Soaring demand and falling prices (an average netbook sells for $400) is likely to make it tougher for computer manufacturers to offer better quality products, says Sood.
"Assuming you get caught in this cycle, how do you
differentiate the higher performance machines from the netbook equipped
systems," he says. Its one reason that Apple may be holding out from selling netbooks in a bid to avoid cannibalization of sales of its higher priced notebooks, suggests Sood.
Some companies seem to realize this. At the Consumer Electronics Show earlier this month Sony launched a $900 8-inch laptop that it prefers to call a sub-notebook rather than a netbook.
Sood suggest companies look towards designing a netbook with software that makes it into an "awesome supplement rather than a
ho-hum replacement." If Microsoft doesn’t take up this gauntlet, can anyone else?
Photo: Asus S6F vs. Eee 1000h (Adriaan Bloem/Flickr)
