(Credit: Al & Ed’s Autosound) Alpine Electronics broke from the pack a couple of years ago and launched a new series of in-dash radios designed specifically for the iPod user. The company’s studies had shown that iPod listeners rarely listened to the CD format in their vehicles, and almost exclusively used their iPods for listening to their favorite artists.
Alpine reasoned that if it dispensed with the CD mechanism and focused on features that iPod users would appreciate, it would have a hit. It was partially right, but momentum is gaining.
These “mechless” head units were a real break from tradition, and many of the Alpine dealers ran into a mental stumbling block selling radios that could not play CD format. Their iPod customers didn’t care, though and soon the “IDAX” series of products were some of Alpine’s best sellers. They keep getting better and better each year, and recently I had the opportunity to test drive their newest unit, the IXAW404.
(Credit: Alpine) The Alpine IXAW404 is their first double-DiN offering in the iPod lineup. Most cars built today use this size radio, and it offers a lot of advantages over the aftermarket’s standard single-DIN design. Besides looking more factory-like when installed, the double-DIN format provides more physical real estate for the designers to work with, so the consumer gets the benefit of a larger display screen, larger and easier-to-use knobs and buttons and a generally less-cluttered appearance.
…
Originally posted at The Car Tech blog