Hasta La Gadget!

We all love a good debate about how the tech giants of today are competing with each other, but rarely do we get a handy reference sheet like this to point people to. Nick Bilton of the New York Times has put together a segment-by-segment comparison between America’s tech heavyweights, which does a fine job of pinpointing who competes with whom and where. We find the gaps in coverage more intriguing than the overlaps, though, with Microsoft’s only unticked box — mobile hardware — raising habitual rumors of a Pink phone. Apple’s absence from the provision of mapping services might also soon be at an end, given the company acquired map maker Placebase in July of last year (see Computerworld). Anyway, there should be plenty more for you to enjoy, so hit the source for the full chart and get analyzin’.

Apple, Google, Microsoft and Yahoo compared at the macro level originally appeared on Engadget on Mon, 25 Jan 2010 03:49:00 EST. Please see our terms for use of feeds.

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Cool Tools: Perplexus is a cool 3-dimensional maze that is easy to get started and hard to finish. You need to steer a small metal ball along an ingenious obstacle course by rotating the clear plastic globe. There are 100 stations along the way, including some difficult topsy-turvy turns. All ages can get into it. We’ve found the puzzle to be extremely addictive to anyone who gets started. Because it’s like a 3D video game without the electronics, the very physical nature of playing — turning it this way and that — is very satisfying. In addition, the maze is like a sculpture, the design of the route is geekily brilliant, and the elegance of the eternal return of the steel ball within the sphere is a stroke of genius. Perplexus has the glow of a work of art. It makes me happy just to pick it up.

Perplexus [Cool Tools]

Okay, we’re not anywhere close to 100 percent on this, but we just got a blurry screenshot of something we’re told is the Motorola MOTOSPLIT, a Snapdragon-powered Android set in the vein of the Droid with a totally wild split-horizontal sliding QWERTY keyboard. Yeah, we want one — it reminds us of the beloved Nokia 6820, although it’s much thinner. We’re told this thing is coming to AT&T in Q3, which makes sense; we’ve only pinned down three of Ma Bell’s five planned Android devices, and this would be a nice higher-end compliment to the Backflip. We’ll keep an eye out — and you let us know if you hear anything good, okay?

Update: Yes, we know it’s a render, sheesh. We have a bit of a history with Motorola and renders, you know.

Is this the Motorola MOTOSPLIT? originally appeared on Engadget on Mon, 25 Jan 2010 00:48:00 EST. Please see our terms for use of feeds.

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It’s sort of funny that this is the hardest evidence we have of an Apple tablet, but here we go: mobile app analytics company Flurry is saying that it’s detected around 50 devices on Apple’s Cupertino campus that have the “characteristics” of a tablet, running a new version of the iPhone OS numbered 3.2. How? Around 200 different apps with Flurry’s tracking code were downloaded and used on these mystery devices — mostly games, followed by entertainment and media apps — and Flurry first noticed this new device in October, with numbers picking up in January. Unfortunately, Flurry hasn’t said what these mysterious tablet characteristics are, so we don’t have much to go on — and without specifics like a bigger screen size or a faster processor we’re skeptical. For all we know, this is just a new iPhone running a slightly tweaked build of OS 3.0 that supports a higher-resolution screen or something — especially looking at that 3.2 version number, when everything else we’ve heard suggests the tablet will jump to 4.0.

What’s more, 200 apps in the grand scheme of things really isn’t that many — Flurry only tracks small percentage of the 100,000 apps in the App Store. We’re not exactly willing to accept any detailed analysis based on a dataset that narrow, so let’s just say that it’s very likely that Apple’s testing new devices running a new version of the iPhone OS and leave it at that until Wednesday, shall we?

Apple tablet maybe starts showing up in app-tracking stats, kinda originally appeared on Engadget on Sun, 24 Jan 2010 23:43:00 EST. Please see our terms for use of feeds.

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Up to 50 different “Apple Tablet” type devices were “detected” by Flurry Analytics testing various types of apps that may make its way to the upcoming machine. Flurry was able to geographically locate the devices to Apple’s headquarters in Cupertino.

In short, there were about 200 different apps being tested on the devices, most of which were games, media or some type of entertainment-type program. It more or less mirrors the type of applications we’ve been seeing in the app store for the iPhone.

In addition, the devices were running OS 3.2, which means either that the Tablet is running an iPhone-like OS, or that this is a bigger iPhone/iPod Touch type deal, and not exactly like the tablet we’ve been picturing. In any case, if earlier rumors were true, developers are already building apps for it.

Flurry didn’t give any other details about resolution, memory or anything else they determined from their analytics tracking.

Apple Tablet – The Second Stage Media Booster Rocket
Using Flurry Analytics, the company identified approximately 50 devices that match the characteristics of Apple’s rumored tablet device. Because Flurry could reliably “place” these devices geographically on Apple’s Cupertino campus, we have a fair level of confidence that we are observing a group of pre-release tablets in testing. Testing of this device increased dramatically in January, with observed signs of life as early as October of last year. Apple appears to be going through its cycle of testing and polish, which is expected from any hardware or software company as it nears launch.

Apple is expected to announce the yet-to-be named hardware on Wednesday, January 27 in San Francisco. There has been broad speculation about the functionality of the tablet, and what kinds of content and media partners the new device will feature. Additionally, there has been speculation about the most likely use cases for this kind of device, as well as which operating system the device will support. The choice of operating systems is particularly important for application developers because if the tablet runs on the same or upgraded operating system as the iPhone, then current applications running on the iPhone will also run on the tablet.

On these devices, Flurry observed approximately 200 different applications in use by testers. Studying category trends provides insight into the kind of user Apple is targeting and how it expects the device to be used. Below is a chart that shows the number of applications in use by category across test devices.

For Play not Work

Historically, tablet devices have been considered substitutes for anything where workers use clipboards, note pads or day runners. In more industrial settings, they could be used for inventory management, taking purchase orders or data entry. However, there was a surprising dearth of applications that support these use cases. Instead, the largest category was games. With a larger screen, more memory, multi-touch and multi-tasking expected, games will play better than ever on Apple handheld devices.
A Media Machine

The tablet device clearly targets consumers. The mix of applications observed comprises mainly of media and entertainment consumption as opposed to enterprise, productivity and computing. Specifically, popular tested apps include news, games, entertainment and lifestyle. In particular, there was a strong trend toward news, books and other kinds of daily media consumption, including streaming music and radio. In fact, the most widely downloaded of any single specific application was a new app. In its October Pulse report, Flurry studied iPhone as an e-reader and the threat this poses to Amazon Kindle. With rumors of large newspaper and book publisher deals, combined with its reading-friendly form factor, we speculate that the new Apple tablet will focus heavily on daily media consumption. Finally, across all applications detected, there was a strong theme of sharing and/or social interaction including social games, social networking, photo sharing and utilities like file transfer applications.

Not the Battle for Your Living Room

The device is positioned to appeal to the users who are out-and-about rather than compete directly against the TV, stereo and game console in the living room. With supply chain reports from Asia that light-weight 10.1″ LCD and OLED screen components are in short supply due to large purchases presumably by Apple, we can surmise that the device will be thin and light, designed for portability. Further supporting this notion is the pattern of apps we detect for restaurant, movie show times and other apps that help users find points of interest around them, including travel guide applications.

A Rocket Booster for Developers

A noteworthy observation is that the Apple hardware we detected was running on OS 3.2, which has not yet been released. Currently the iPhone and iPod Touch are running on OS 3.1.2. Historically, Apple releases OS upgrades just before releasing new hardware. With significant expected changes (e.g., multi-touch, multi-tasking) for the tablet device operating system, there was concern among application developers that the tablet would not support existing iPhone applications. However, from the testing we observed, it appears that Apple wants to leverage the 130,000+ applications already available in the App Store on day one for the new device. For the developer, this is good news. Senior research analyst with Piper Jaffray, Gene Munster, is forecasting 2010 sales of iPhone and iPod Touch devices at 36 million, an increase over his estimate of 25.7 million for 2009. With tablet shipments for 2010 perhaps reaching 10M, according to AVI Securities, we see this as a major boost to application developers.