Apple pulls the plug on ‘Get a Mac’ ad campaign

There’s been rumors that Apple had ended its long-running of “Get a Mac” ad campaign ever since Justin “Mac” Long said he thought they might be done last month, and it looks like that’s now finally been confirmed by Apple — the company has pulled all the ads from its site and is instead redirecting folks to its new “Why You’ll Love a Mac” page. Of course, the move doesn’t exactly come as a huge surprise considering that Apple hasn’t produced a new one since its Windows 7-challenging ads last October, and Apple has certainly had plenty of prime material since then. Head on past the break for look at one of the more recent highlights, and hit up the more coverage links below if you feel like reminiscing a bit more. As for what’s next for Apple, we can only guess. A triumphant return of Jeff Goldblum, perhaps?

Continue reading Apple pulls the plug on ‘Get a Mac’ ad campaign

Apple pulls the plug on ‘Get a Mac’ ad campaign originally appeared on Engadget on Fri, 21 May 2010 11:15:00 EDT. Please see our terms for use of feeds.

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3-D Goes DIY With Amateur Photos, Videos

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After the blockbuster hit Avatar, 3-D movies are all the rage in Hollywood. But 3-D’s no longer the playground of big studios.

3-D photography and video are catching on among shutterbugs and independent filmmakers. These intrepid experimenters are rigging up cameras and using software tricks to produce short films, home videos, note cards and photos that seem almost Harry Potter-esque in the way the subjects wave and pop out of the page.

“What you are finding in the DIY community is that there’s a lot of experimentation with the language of 3-D and what it can do,” says Eric Kurland, a 3-D photography enthusiast who’s also the vice president of the Stereo Club of Southern California. “The studios are primarily focusing on children’s movies, or flagship tent-pole action movies, but we are doing a lot more.”

makerfaire

Kurland and other 3-D photography enthusiasts will be giving a how-to presentation at the fifth annual Maker Faire Bay Area, which will be held Saturday and Sunday, May 22 and 23, in San Mateo, California. The annual event, put on by O’Reilly Media, is a celebration of DIY culture, arts and crafts, and will likely draw more than 70,000 attendees, organizers say. Kurland and other 3-D enthusiasts will be showing a home-brewed stereoscopic camera, displays, 3-D video and photos.

The 3-D format is making a big comeback this year. Hollywood has been flooding theaters with 3-D movies such as Avatar, Up, Alice in Wonderland and Clash of the Titans. 3-D TVs were one of the biggest stars of the Consumer Electronics Show this year. Almost every major TV maker including Sony, LG, Panasonic and Mitsubishi plans to offer big screen 3-D TVs this year. TV channels such as ESPN and Discovery have promised 3-D channels that will begin broadcasting early next year.

But it’s amateur content that could be the real catalyst for 3-D’s popularity.  In a sign that homemade 3-D videos could soon be ready to hit mainstream, YouTube has started offering a 3-D display option.

“Personal content could be a very under-appreciated part of driving 3-D technology ,” says Kuk Yi, managing partner for the venture capital arm of Best Buy. “Being able to see your own content in 3-D has a strong emotional pull.”

Yi says the most impressive 3-D demo he’s seen so far used two jury-rigged cameras that shot a clip of someone having coffee.

“It was more impactful for me than all the sports 3-D demos,” he says.

There’s not a whole lot of professional hardware available for home 3-D enthusiasts. Major electronics makers are peddling cameras to Hollywood or professional cinematographers, and there aren’t a lot of ready-to-use options for ordinary folks who want to make 3-D imagery.

“I don’t think anyone’s caught on to doing something like a Flip for 3-D,” says Yi. “It’s a market right for innovation and disruption.”

Last year, Fuji released the first 3-D point-and-shoot digital camera, a $600 gadget that’s still mostly available in Japan.

But for DIYers, the lack of off-the-shelf equipment is a call to action.

MacGyvering 3-D Cameras

Videos and photos shot in 3-D trick our brain to perceive depth. Our eyes are about three inches apart, which means each eye sees a slightly different perspective of the same scene. The brain takes images from both eyes and uses the difference between them to calculate distances, creating a sense of depth.

To make a 3-D image, you need to rig two cameras together so each shoots the same scene from a slightly different  perspective. Then, you use software and 3-D glasses to look at the images on your screen, recreating the visual field created by the two cameras.

For those willing to experiment, everything from two iPod Nanos or two Flip camcorders hooked together can become a 3-D camera rig. Kurland used off-the-shelf hardware and parts scavenged from other camera mounts to build a rig for himself.

“I have a flash mounting bar that lets me attach two cameras and vary the distance between the two cameras,” he says.

You don’t necessarily need a two-camera rig, says Barry Rothstein, who’s written four  books on the art of 3-D photography and sells 3-D notecards. With a single camera, he says, you have to first take the left-eye picture and then slide the camera about 2.5 inches to the right for the right-eye picture. There are limitations to the technique: It works best with a tripod, and still life shots are pretty much all you can do, since you need a subject that will hold still while you move the camera.

The magic of 3-D lies in the post-production.

A freeware program called Stereo Movie Maker has become the de facto software for 3-D enthusiasts. The software works only with PCs but it can correct alignments so the two photos of a frame are perfectly positioned.

Watching 3-D photos or video is possible with the classic red-cyan glasses. YouTube’s 3-D player also offers options compatible with different types of glasses, depending on what kind of display you’re using.

“I love 3-D photography because it is fascinating and when you get a really good image, it gives you much more than a regular photo,” says Rothstein. “The response I get from people to 3-D photos is remarkable.”

Rothstein says he’s shot photos of a family dog for a special Christmas card and helped create wedding invites based on a 3-D photo.

It’s a sign that 3-D isn’t a fringe movement anymore, say Rothstein and Kurland.

“It used to be that 3-D was something people remembered but didn’t think that much about, but in the last year there’s just been a big change,” says Kurland. “There’s a new respect for the DIY community of 3-D photographers that we weren’t seeing before.”

If you want to check out the creations of the burgeoning DIY 3-D community, check out Rothstein’s 3-D digital photos site. Or join the Yahoo 3-D group to see videos and find answers to questions.

To find out more about how to make your own 3-D movies, look for the Digital Stereoscopic 3-D pavilion at the Expo Hall 216 at Maker Faire this year.

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Photo: (Archie McPhee Seattle/Flickr)


Editorial: Thoughts on Foxconn

Laura June has been an Editor at Engadget since October of 2008. The views expressed in this editorial are her own, cobbled together by hand, with love, in the United States of America, for a fair wage.

I’m not an economist, and in fact, I’ve never been very good with money or math. I’m not a manufacturer either — the only things I make with my own hands are quilts and cakes. I know, however, from these experiences, that the best products take time, and are made with care from the best available materials.

It’s obvious, by now — or it should be — that something’s going on at Foxconn (headquarter in Tucheng, Taiwan), the owners of massive factories in China which most famously assembles Apple products (though it’s also responsible for many, many others). There have been several suicide attempts this year — at least eight (up from two last year) of them successful (though it’s been pointed out that the number is pretty much on par with the rest of China) — and over the past few days we’ve seen what can only be called a shocking expose by a worker who went undercover there. It’s clear, from this report and others (such as last month’s National Labor Committee report on the KYE factory in Dongguan City) that most of the people who assemble our gadgets do so under conditions we, in America would never tolerate, and for a wage that is paltry, to say the least. I’m hesitant to pass judgment en masse on how an entire country or a specific factory does business, and I don’t have the knowledge or expertise to do so. So I’m not going to.

Continue reading Editorial: Thoughts on Foxconn

Editorial: Thoughts on Foxconn originally appeared on Engadget on Fri, 21 May 2010 10:54:00 EDT. Please see our terms for use of feeds.

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Google I/O recap: more web than you can shake a frozen dessert at

Whew, Google really knows how to pack it in. Two days of Google I/O and we’ve got enough info on the future of the web, phone, and television to write a couple sci-fi novels and retire. Of course, we aren’t just bystanders here: we’ve also gotten our hands on the latest version of Android (2.2, codenamed Froyo) and put its through its speedy paces. You can catch up on all the action below.

Liveblog

Google TV

Android Froyo

Web tech

Google I/O recap: more web than you can shake a frozen dessert at originally appeared on Engadget on Fri, 21 May 2010 10:32:00 EDT. Please see our terms for use of feeds.

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Nokia partners with European automotive powerhouses for in-car apps

Nokia partners with European automotive powerhouses for in-car apps

Downloadable horntones? Music-sensitive interior lighting? In-dash version of Snake? All in your future — at least if you plan to own an Audi, BMW, Mercedes, Porsche, or VW at some point. Nokia has come to an agreement with all of them to provide in-car apps and greater smartphone integration tech. This, of course, isn’t the first move from the company (which has been showing off its Terminal Mode dash lately), but it certainly could be a major coup for Espoo. These five are by far the dominant players in the European market and certainly have a lot of clout worldwide. Exactly what sort of apps and integration remains to be seen, but recent statements from Audi may give a glimpse, saying it wants users to be able to “download heated seats.” Naturally you can’t download heating coils and circuitry, but the company could cut costs by just building that option into every vehicle and then enabling it via in-car purchase — probably on a chilly January’s morn. Distasteful? Yeah, just like paying extra to unlock “downloadable content” that’s already sitting on the videogame disc.

Nokia partners with European automotive powerhouses for in-car apps originally appeared on Engadget on Fri, 21 May 2010 10:13:00 EDT. Please see our terms for use of feeds.

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Friday Poll: What’s your Twitter tool of choice?

This week brought the first official Twitter app for the iPhone. But not everyone has an iPhone or chooses to use theirs to tweet. So how do you go about tweeting?

Qbo, the open source robot, gets detailed, looks cute

Qbo, the Linux-powered, open source robot, gets detailedIt’s the future and we’re still waiting for our personal jetpacks, but it looks like robot helpers in every home are closer than ever, with thecorpra’s Qbo getting us ever closer. Okay, so without arms he’s unlikely to be much of a help around the house, but that doesn’t mean he wouldn’t make a useful addition to your abode. He’s peppered with sensors of various types, has stereo high-def webcam eyes, microphone ears, and even an LED mouth. Inside his belly rests a Mini-ITX motherboard festooned with WiFi, Bluetooth, an Intel Atom processor and NVIDIA Ion graphics, all running some flavor of Linux. Yes, that means he could stream YouTube videos in HD… if only he had the appropriate outputs. There’s no mention of price or availability at this point but something tells us he won’t be free as in beer. Full picture with specs after the break.

Continue reading Qbo, the open source robot, gets detailed, looks cute

Qbo, the open source robot, gets detailed, looks cute originally appeared on Engadget on Fri, 21 May 2010 09:51:00 EDT. Please see our terms for use of feeds.

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Microsoft Robotics Developer Studio: for now on, it’s a free download

We’ve seen plenty of interesting projects roll out of Microsoft’s Robotics Studio, but the Robotics Developer Studio package of programming and design tools has not been the smash success that the company had hoped. In a move to expand its user base and drum up grass roots support, the company has done something that might have once been unthinkable: As of today, they’re giving away the store, making the RDS available as a free download from the company’s website. “We decided to take out all of the barriers that today our users might have in order to help them build these new technologies,” Stathis Papaefstathiou, the head of the robotics studio, told IEEE Spectrum. Finally, a little help for the DIY robotics enthusiasts out there! Hit the source link to get started.

Microsoft Robotics Developer Studio: for now on, it’s a free download originally appeared on Engadget on Fri, 21 May 2010 09:29:00 EDT. Please see our terms for use of feeds.

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Crystal Glass iPhone Docks, The Perfect Way to Shed Some Cash

crystal-tat

Imagine, if you will, the world of the overprivileged, the domain of that elite group of people who long ago bought everything they wanted or needed, people whose only way to get rid of their pile of cash is to fritter it away, Brewster’s Millions-style, on expensive, glittery trash.

For these lucky individuals the price of an object is its most compelling spec, followed closely by novelty. Take the Vertu series of phones, for example, which hover around $10,000 apiece and offer such modern conveniences as GPRS connections, or color screens. Can I interest you in a $200 corkscrew, sir? Are you sure? It is made of woolly mammoth tusk, you know. Ahh, I shall wrap it for you now.

To these people, an iPhone dock cast in glass is the perfect object. The CrystalDock is nothing more than a single blob of lead-crystal glass poured into a mold (”by hand”, of course), polished, fitted with a connector and dropped into a box. The price? An satisfyingly foolish €200, or around $250 $200. There’s even the option to “upgrade” to a more sophisticated model, the €350 ($350) Aurora. This wonderful frippery is “hand-painted with platinum” and when your current-gen iPhone no longer fits, it will make the perfect Clue-style murder weapon to safe-gaurd your inheritance from that cheating wife of yours. Available now, unfortunately.

CrystalDock [Calypso Crystal. Thanks, Ales!]


The Microhoo Saga Continues…

This article was written on February 12, 2008 by CyberNet.

hostile takeover And the saga continues… yesterday we reported that Yahoo officially turned down Microsoft’s offer to acquire them for $44.6 billion dollars. Yahoo said that the offer undervalued them, and so they weren’t interested (typical corporate response for a first offer).  Microsoft has now responded to Yahoo and the story gets more and more interesting. The first few lines of Microsoft’s press release reads:

It is unfortunate that Yahoo! has not embraced our full and fair proposal to combine our companies. Based on conversations with stakeholders of both companies, we are confident that moving forward promptly to consummate a transaction is in the best interests of all parties.

We are offering shareholders superior value and the opportunity to participate in the upside of the combined company. The combination also offers an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market.

 

Around the web, I’ve seen a few people mention that this was going to be a “hostile takeover” and now I can see why. Microsoft has set their sights on Yahoo and they are not going to be looking away any time soon.  If there was any question on whether or not Microsoft was going to turn to the shareholders, there shouldn’t be any longer.  The last line of the press release states:

The Yahoo! response does not change our belief in the strategic and financial merits of our proposal. As we have said previously, Microsoft reserves the right to pursue all necessary steps to ensure that Yahoo!’s shareholders are provided with the opportunity to realize the value inherent in our proposal.

Watch out Yahoo shareholders! Microsoft is coming after you and will probably do whatever they can until you realize the “inherent value” in their proposal. Is Yahoo fighting a battle that they can’t win? Perhaps anti-trust issues will pop-up and “save” them from Microsoft, but then what will happen to their stock? Before Microsoft announced that they were interested in Yahoo, their stock was trading at nearly 52-week lows. Post-announcement, their stock shot-up. It’s clear that Yahoo needs and probably wants to do something drastic and there are options out there. I just don’t think at this point they’re confident on which direction to take. If you were Yahoo, what would you do?

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