
Apple on Wednesday apologized for technical issues that marred yesterday’s iPhone 4 pre-order process, but said that it still managed to sell 600,000 of the devices in its first day.
“It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions,” Apple said in a statement. “Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”
The new iPhone 4 is not scheduled to hit stores until June 24, but Apple, AT&T and several other retail outlets started taking pre-orders for the device on June 15. Unfortunately, the companies’ systems could not handle the extra demand, and many online buyers were met with timed-out browsers and 404 errors.
Since then, AT&T has suspended pre-orders, as have Radio Shack and Best Buy, which were accepting in-store orders.
The Apple Web site also now says that pre-ordered iPhone 4’s going forward will ship on July 14 rather than June 24.