
Electronic Arts helped kick off E3 2010 today with a flashy press conference at the Orpheum Theatre in downtown Los Angeles. The company set the stage for the spectacle to come by handing out Crysis 2-branded 3D glasses to all present.
The event highlighted 10 new games from the game-publishing giant, including new additions to the Medal of Honor, Need for Speed, Crysis, and Dead Space franchises. Also on display was new Star Wars title and the latest Madden game, the latter of which was presided over by football legend, Joe Montana.
The event opened with a quick and loud trailer for Need for Speed: Hot Pursuit. The latest addition to the popular racing series lets the user decide whether to play as a cop or racer, the two sides pitted against each other in the titular “hot pursuit.” The game will be available on November 16th.
Next up was a brief “cliff hanger” demo for Dead Space 2. Steve Papoutsis, the game’s executive producer, promised that the remainder of the demo would be shown during the Sony PlayStation media event tomorrow morning. The game is due out on January 25th of next year.
The latest Medal of Honor game got arguably the flashiest demo of the event, as PCs dropped on a rig from the theater ceiling for a 24-person multi-player game. The game abandons the series’ familiar WW II settings for the deserts of Afghanistan. It will be available on the Xbox 360, PS3, and PC on October 12th. A playable beta will be made available on June 21st.