Microsoft’s New Mobile Strategy: Software for Every Platform
Posted in: gaming, ipad, Microsoft, mobile, Tablets and E-Readers, Today's ChiliMicrosoft is a giant company working in many different fields, but in the consumer market, apart from XBox, it does one thing really well: software. After some high-profile, quickly-aborted misadventures in mobile, that’s what it’s going to focus on from now on.
Microsoft’s Tivanka Ellawala told the WSJ that the company’s done with smartphone hardware (beyond in-house prototypes, presumably): “We are in the software business and that is where our business will be focused,” he said. That means no follow-ups to the Kin social media smartphone, definitely; no resuscitation of the Courier e-reader/tablet project, probably; and a new focus on making apps for other platforms, quite possibly.
What kinds of platforms? I don’t know — how about the iPad?
On Wednesday, Microsoft blogger Paul Thurrott confirmed the rumors on Twitter: “Shhh…. It’s true: Microsoft is working on iPad apps.” Makes perfect sense to me:
- Microsoft was never fully behind smartphone/tablet hardware;
- Its mobile OS is battling stiff competition on all sides;
- They’ve always been a multi-platform company;
- And, um, they’ve already got apps on the iPhone. (Bing. For now.)
So besides search, what are we talking about here? Microsoft Office? (Which, remember, includes a LOT of apps, not just Word, Excel, and PowerPoint.) Games? Messenger? Frontend clients for Windows Live? Specialized applications for enterprise clients? Virtual PC, to mix it up with VMWare’s anticipated virtualization apps? No one knows.
See Also:
- Could Microsoft Office Go Multi-Platform For Mobile?
- Microsoft's Mobile Strategy Takes Aim at Apple, Google
- Apple: The Microsoft of Mobile?
- Microsoft's Mobile Shakeup: Will It Unleash Windows Phone …
- Microsoft Blends Zune Media, Xbox Live Into New Phone OS
- Microsoft Kin One and Kin Two
- ARM’s New Chip Leaves Everyone Else In the Dust, Again