The College Music Journal’s annual Music Marathon is in full swing in New York City this week. The event is part music festival, part film festival, and a heck of a lot of industry schmoozing. During the day, while the rest of us are at work, the festival’s organizers throw a number of panels on the NYU campus tackling all things music industry-related.
I try to attend at least one of the panels every year–something that falls in line with what we do here at PCMag. At the very least, the sessions provide a unique perspective into the world of technology for someone who is knee-deep in the stuff. The panels aren’t really targeted toward me, after all–they’re for musicians struggling to be heard in an overcrowded market.
Earlier today I stopped into a panel titled “There’s More Than Radio; Build Your Audience Online,” — the sort of panel in which a drinking game revolving around the world “Twitter” would almost certainly lead to alcohol poisoning.