BMW uses bright lights, subliminal messages to sell motorcycles (video)

BMW uses bright lights, subliminal messages to sell motorcycles (video)

The BMW S1000R is fast enough and sexy enough (other than that one lazy eye) to sell itself, and you’d think a commercial showing World Superbike rider Ruben Xaus flogging one around the track would be quite enough to get people inclined to buy the things. Not enough for BMW. The company used the optical illusion of afterimage to temporarily imprint “BMW” onto the retinas of theater-goers. Behind the screen was a giant cut-out backed by an even bigger light (a Profoto Pro-7B, we’re told). It flashed for an instant during the commercial and, while all the spectators noticed was a quick pop, when they were asked to close their eyes they saw the logo hovering in their vision. Subliminal? Possibly. Illegal? Maybe. Ingenious? Absolutely.

Continue reading BMW uses bright lights, subliminal messages to sell motorcycles (video)

BMW uses bright lights, subliminal messages to sell motorcycles (video) originally appeared on Engadget on Thu, 16 Dec 2010 07:16:00 EDT. Please see our terms for use of feeds.

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Boomerang Wok Throws Your Food Back at You

Often the best kitchen gadgets are the cheapest, or at lest the most basic. Royal VKB and Nikolai Carels’ Boomerang Wok, though, tries to make the case that fancier can sometimes – almost – be better.

A cheap, carbon-steel wok from your local Chinese supplies store is the best wok you can get. It’s tough, it has a rounded bottom for gas (the only place you’ll get it hot enough) and it skips non-stick coatings, which burn-off or go bad at the kind of temperatures a wok likes. Properly seasoned (ie. not cleaned) it will become completely non-stick and last forever.

The Boomerang Wok commits the usual fancy wok sins: Teflon, a plastic handle, a stupid price ($150!). But it has a lip at the far end which lets you toss the food with a flick of the wrist, only to return safely into the pan’s center.

Any half skilled cook can manage this most basic of chefs’ techniques, which involves jerking the wok (or sauté pan) away from you, flicking the wrist to launch the food and then catching it. But then, the kind of person who would spend $150 on a non-stick wok is not the kind of person to learn a basic cooking technique. Still, I guess the Boomerang will look nice on their countertop, right next to the block of Global knives they use to open their mail.

Boomerang Wok + Sauté Pan [A Plus R via Uncrate]

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New iMac and MacBook Pros coming in 2011?

New iMac and MacBook Pros coming in 2011?

We know, it’s shocking, but some people think that Apple might actually introduce some new home and mobile computers next year. DigiTimes is reporting that MacBook Pro and iMac refreshes are coming, the latter specifically getting “a new panel size and a price point for the mainstream market.” That certainly screams “smaller” and “cheaper” to us, but don’t let us rain on your desktop-crushing, 55-inch all-in-one dreams. Regarding the MacBook Pro rumor, there are said to be four or more revised models arriving with “a slight change in chassis design” and Mac OS X 10.7 Lion onboard. Both sets of revisions are said to be due sometime in the first half of next year, which won’t be “next” for very long at all.

New iMac and MacBook Pros coming in 2011? originally appeared on Engadget on Thu, 16 Dec 2010 06:52:00 EDT. Please see our terms for use of feeds.

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Hmm…SUSE Linux Enterprise the Vista Replacement?

This article was written on January 19, 2007 by CyberNet.

SUSE Linux Now before I get started I want to say that I use openSUSE as my choice of Linux distribution and couldn’t be happier with it. They always seem to be on top of implementing new technologies that are easy-to-use and really appealing to those who want the latest and greatest. For example, the latest version of openSUSE includes a new KDE Start Menu that is unlike anything you’ll find in other Linux distributions.

With that being said I think Novell, the company that develops SUSE, might be taking things a little far now. They have started a website that compares their Enterprise operating system with Windows Vista, in hopes of attracting more customers. Sure, that sounds like normal competition at first but the only comparisons that they make are the ones that favor them…with the most obvious being pricing.

Novell provides a table (pictured below) that demonstrates the pricing difference between the two major versions of Vista and SUSE Linux Enterprise. They then go on to show you what the total cost (with maintenance) would be over the next year and three years, but they conveniently don’t have maintenance cost information available for their operating system, so they leave that number out of the total.

SUSE Vista Pricing

It is definitely fair for them to do such a comparison because I could have seen Microsoft doing the same thing is the situation was reversed, but this was the part that really caught my attention:

The license costs for Windows Vista Ultimate with Microsoft Office Ultimate 2007 reaches a whopping $1,078. With SUSE Linux Enterprise Desktop 10, you receive over 90 percent of the functionality of Vista and Office for less than 10 percent of the price.

90 percent of the functionality? That sounds a little high especially if you think about the applications businesses run on their machines that probably won’t work right on Linux. I guess they are probably talking about general features, like managing photos, but that still irks me a little bit.

As far as maintenance goes I would say that the cost to maintain SUSE would be much higher than it would be for Vista. Unless you’re able to get a staff that completely understands Linux the cost for supporting the system and paying IT professionals to do training would probably total more than upgrading to Vista.

I guess that is the end of my rant, which I try not to do very often, but it seems like they are misleading people a little bit. I agree that almost all versions of Linux are probably more secure than Windows, which is probably the area that Novell should have tried to focus the attention on.

What does everyone else think about this? Is Novell going about this the wrong way or are they smart for pursuing the marketing so aggressively?

News Source: Desktop Linux

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Dell Venue Thunders into Korea this month with Android 2.2 and 4.1-inch Gorilla Glass screen

Dell’s keeping up its usual habit of sneaking devices out with today’s announcement of the Dell Venue for launch in South Korea. Local carrier KT has revealed the details of this 4.1-inch Android 2.2 device (sans keyboard, unlike its WP7 cousin the Venue Pro), which is set to arrive by the end of this month at a price of 700,000KRW ($606). Formerly known by its codename of Thunder, this has actually been one of the most hotly anticipated Android handsets of the year, though the only other information confirmed by KT so far is that it’ll have a curved Gorilla Glass screen. We’re sure a US launch can’t be far behind.

Dell Venue Thunders into Korea this month with Android 2.2 and 4.1-inch Gorilla Glass screen originally appeared on Engadget on Thu, 16 Dec 2010 06:11:00 EDT. Please see our terms for use of feeds.

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Navigon’s MobileNavigator 1.7 update adds universal iPad integration, Retina Display support, and more

We’ve maintained for quite some time that Navigon’s MobileNavigator app was leaps and bounds better than most of the similarly priced alternatives, and if you just so happen to already own it, you can look forward to a rather sizable update this morning. The newest build — which should be percolating through the iTunes tunnels as we speak — takes things to v1.7, and it essentially includes a half-dozen new features: universal iPad integration, Zagat Survey, Active Lane Assistant, Map Reporter, enhanced Retina Display support and new user notifications. Furthermore, the outfit’s announcing a series of free single-feature apps for the iPhone in 2011, with help2park launching today; as you might imagine, this one assists in finding a parking space nearby, and it’s being offered gratis. The outfit has alerted us that all MobileNavigator US MyRegion apps should see the update right about now, while the USA and North America versions will “follow soon.” Oh, and if you’re curious about those new add-ons, the Zagat will cost you $7.99 (it’s on sale at the moment for $5.99), Traffic Live will run $19.99 and the Panorama View 3D tacks on another $9.99. The full skinny is just after the break, per usual.

Continue reading Navigon’s MobileNavigator 1.7 update adds universal iPad integration, Retina Display support, and more

Navigon’s MobileNavigator 1.7 update adds universal iPad integration, Retina Display support, and more originally appeared on Engadget on Thu, 16 Dec 2010 06:00:00 EDT. Please see our terms for use of feeds.

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Google App Inventor opens up access to everyone, clings on to beta tag

Google’s famous penchant for keeping things in beta doesn’t seem to have changed lately, as the company’s App Inventor for Android is still keeping its Greek lettering, but at least access has now been opened up for everyone to enjoy. The switch from private to public beta isn’t the most significant thing in the world — up until now you just had to ask for an invite to get one — but we’re sure amateur Android coders and experimenters will appreciate not having to go through that extra step. The App Inventor’s sitting in Google Labs right this minute, waiting for you to magic up (no coding skills required!) a finely crafted solution to modern living of your own. Hit the source link to get your mouse pointer dirty.

Google App Inventor opens up access to everyone, clings on to beta tag originally appeared on Engadget on Thu, 16 Dec 2010 05:36:00 EDT. Please see our terms for use of feeds.

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Bing 2.0 brings better Facebook integration and the impressive Streetside to iPhone (video)

Microsoft just released — or should we say, Apple just approved — version 2.0 of the Bing search app for iOS devices. In addition to several other new features including integrated Facebook Likes on search results (really!?) and in-app checkins to Facebook and Foursquare, Bing now comes packing Streetside, something that first blew us away as Street Slide when it was still in the labs at Microsoft Research. Unlike Google’s Streetview that requires a lot of forward- and back-clicking and turning in order to get a feel for a location, Streetslide provides a more comprehensive view of the shops and businesses in an area by letting you strafe down the sidewalk while zooming in and out of the buildings located on each side of the street. We took it for a brief spin (literally) and came away impressed. You won’t find Streetside implemented for all locations yet (for example, San Francisco’s Make-out Room was found on Streetside but the Slanted Door restaurant wasn’t) but they do seem to have large swaths of major cities covered based on our brief testing of Chicago, Seattle, New York, and San Francisco. Sorry, nothing yet in London and Amsterdam but maybe you’ll have better success searching your own neighborhoods. See the full list of what’s new after the break in addition to a Streetside demo from Bing’s architect Blaise Aguera y Arcas — unfortunately, we’re not seeing the impressive Panaroma feature he mentions in this release.

Update: We’ve been told that Facebook Likes, like Panaroma, like totally didn’t make it into the app release. It’s a web search results feature only for the time being.

Continue reading Bing 2.0 brings better Facebook integration and the impressive Streetside to iPhone (video)

Bing 2.0 brings better Facebook integration and the impressive Streetside to iPhone (video) originally appeared on Engadget on Thu, 16 Dec 2010 05:01:00 EDT. Please see our terms for use of feeds.

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Google’s Picasa Web Albums Pushes Out New Features

This article was written on March 08, 2007 by CyberNet.

Yesterday, Google’s Picasa Web Albums pushed out a few needed improvements/features. December was the last time they added new features, so it was about time for an update. They’ve got a whole list of all of the recently launched features which you can check-out, I’ll just point out some of the ones that stood out:

One of the biggest new changes is that they’re now allowing 1GB of free storage.  Just like Gmail, it says (and counting) which means eventually the storage space should be more. And as always, they offer the upgrade if you need more space. Originally you were only offered 250 MB of space before needing to pay.

The next major feature that you’ll enjoy is that you can search community photos. Currently the search allows you to search your favorites, ‘My Photos,’ or ‘Community Photos.’ You can search tags, album titles, descriptions, just about anything. I always liked Flickr because you can search through thousands of community photos, so this will be a nice addition to Picasa.

Googlepicasa

Finally, they’ve made it easier to share your photos via email, IM, or a web page. Keep in mind, you can also upload videos using Picasa, another nice sharing feature. If you’re wanting to share a home video with someone, you could easily upload it and share it via the web.

It’s a nice improvement to the service, and definitely a move in the right direction by upping the storage space from 250 MB to 1GB!

Source: Google Operating System

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USAF to receive the last of its Predator drones in early 2011

While the controversial (and deadly) use of combat drones certainly shows no signs of abatement, the Air Force has announced that a recent purchase of 268 Predators will be its last. The vehicles, manufactured by General Atomics, should be in the hands of the military by early next year. For its part, the USAF will apparently switch to purchasing Reaper drones — which can carry a wide variety of armaments, including Sidewinder or Hellfire missiles and laser-guided bombs. We just hope that they aren’t using the unencrypted video feeds that made Predators so easy to monitor.

USAF to receive the last of its Predator drones in early 2011 originally appeared on Engadget on Thu, 16 Dec 2010 02:39:00 EDT. Please see our terms for use of feeds.

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