(Credit: Geoffrey Morrison)
In an effort to keep confusion to a minimum, the Consumer Electronics Association (CEA) decreed that next-gen “4K” televisions should be called Ultra High Definition, Ultra HD, or UHD. Sony said “pass” and announced it would continue calling its “UHD” TVs “4K” TVs.
Normally Sony’s love for marketing obfuscation generates an eye-roll or four here, but in this case, we think it has a point. Not least because we have to type this stuff all the time and “4K TVs” is way easier than “Ultra High Definition televisions.”
So with that entirely neutral intro, what do you think. Do you prefer “UHD” or “4K?”
To be fair, 4K isn’t exactly the most accurate or simple descriptor of the technology. After all, 4K comes from the cinema side, where the projectors are actually “4K,” 4,096 pixels wide, to be specific. In the TV world, the short-hand of 4K refers to 3,840×2,160, also known as QuadHD for being 4x 1080p resolution.
So in that regard, the CEA has a point. Ultra HD is a better term. But it lacks pith, right? Personally, I like 4K for its speed of typing and ease of speaking benefits. Ultra HD has 4x the key presses and twice as many syllables. This may se… [Read more]
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