Hasta La Gadget!

Apparently AT&T isn’t the only one thinking that T-Mobile’s Uncarrier advertising campaign might be a touch too aggressive. The National Advertising Division, which is administered by the Council of Better Business Bureaus, has put out a statement scolding the magenta carrier for “flawed” advertising claims against its GSM rival. It takes particular issue with the assertion that T-Mobile offers 50 percent more bandwidth than AT&T because it only compares HSPA networks and doesn’t take into account the latter’s ever-increasing LTE grid. The NAD goes on to conclude that there’s “insufficient evidence that AT&T’s combined network, including LTE is more (sic) likely to be slowed by congestion than T-Mobile’s,” suggesting that T-Mobile halt all pronouncements otherwise. If it wishes to continue those claims, the NAD says it should outline the conditions where they would occur, such as the situations, locations or type of phones required to have an advantage.

Further, the NAD recommends that claims such as “most advanced technology” and “faster 4G service” should be discontinued or modified as well as the use of its 4G / 4G LTE coverage maps. It also said that T-Mobile’s call quality claim was overly broad. T-Mobile has responded to NAD, stating that it believes it’s already communicating its message well, but will take the suggestions into consideration. John Legere, T-Mobile’s outspoken CEO, has already taken to Twitter in defense of the company’s bold marketing approach. We’ve reached out to T-Mobile for a statement and will update this post when we get it.

Update: T-Mobile’s Chief Marketing Officer, Mike Seivert has seen the NAD’s recommendations for T-mo to make some minor modifications to its claims, and while they’ll be taken under advisement, his company won’t be changing its tune:

NAD’s findings are a validation of our marketing approach. In fact, today’s NAD findings won’t result in any substantial changes to our marketing claims. We will continue to spread the word about our coast to coast 4G coverage, superfast 4G network, and superior call clarity, along with our message of simple, no annual service contract plans, unlimited data and the best upgrade program, JUMP!

Filed under: Cellphones, Mobile, AT&T, T-Mobile

Comments

Via: CNET

Source: ASRC Reviews

Following the resignation of CEO Job Riccitiello back in March, Electronic Arts has announced that the head of EA Sports, Andrew Wilson, has been named as the successor. Wilson also served as an executive producer of the FIFA franchise and EVP of Origin. Chairman of the Board and former CEO Larry Probst led the company during the search that ultimately ended up hiring from within. In a blog post, Wilson committed to delivering the outfit’s 2014 fiscal year goals with focus on “continued transformation for our digital future, delivering amazing games and services across platforms and instilling a culture of execution that will drive profitable growth.” The new chief has little time to settle in though, as the next-gen console launches are just two months away.

Filed under: Gaming

Comments

Source: Electronic Arts

Supposing you’re not one of the vast numbers of users out there planning on updating from Windows 8 to Windows 8.1 this October, Microsoft has been kind enough to price out a full start structure. In other words, if you don’t have Windows running on your machine, or if you’re running a version of Microsoft’s […]

When most Manhattan real estate developers buy up land to build a new tower, they unceremoniously raze any existing structures. But Michael Shvo, a developer and art collector who recently bought a lot near the High Line with the intention of building a new residential tower, decided to have a little fun first.

Read more…

During today’s Q3 earnings report, Adobe announced that its Creative Cloud software service had passed one million subscribers since launching in June. In addition to reaching that milestone much faster than expected, the outfit officially removed the “technology exploration” label from both Project Mighty and Project Napoleon, and confirmed plans to release them as full-fledged products in 2014. Experience Design team lead Michael Gough and crew will work with experienced maker outfit Adonit in order to complete the pair and ship it out in the first half of next year. In case you need a brief refresher, our hands-on video with the two cloud-connected peripherals is embedded below.

Filed under: Peripherals, Software

Comments

Source: Adobe (1), (2)