The hashtag, as expressed by Jimmy Fallon's symbolic fingers.
(Credit: LateNight/YouTube screenshot by Chris Matyszczyk/CNET)
When you’re struggling, some of your ideas can hobble from the moment you utter them.
It’s hard to notice, though. You’re so desperate for things to change.
Perhaps JC Penney was merely trying to be at one with the crowd, when it had the notion of giving customers a discount if they say “hashtag” at the counter, accompanied by the word “offer.
As BuzzFeed reports, the idea was to give $10 back on $25 to anyone who made themselves temporarily — and, perhaps, quietly — look absurd in conversation with a Penney employee.
JC Penney’s Twitter account proudly proclaimed: #Tomorrow #is #HashtagDay #at #jcp #Say #HashtagOffer #AtCheckout #ForA #10off25 #Offer #DetailsAndExclusionsInStore #ThatsHowWeDo.”
#ThatsHowYouShouldntDo.
Despite wanting to have sympathy with JC Penney, a retailer that’s struggling for dollars, I wonder why, when this particular idea came up, no one said: “Don’t you guys watch Fallon?”
Those of normal disposition might remember that only last week, Jimmy Fallon and Justin Timberlake … [Read more]
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