(Credit: Dolby/Geoff Morrison)
While the majority of the TV industry prattles on about higher and higher resolutions, few talk about improving other, more important aspects of the TVs picture: contrast ratio and color.
Dolby, though best known for its audio technologies, has been doing a lot with video recently too. The latest development addresses dynamic range, or difference between light and dark, for televisions. The company says it wants to enhance not just contrast ratios, but the richness and realism of color as well.
Dolby won’t be announcing the official name of this tech until CES next month, but for now let’s call it the Dolby High-Dynamic Range Television System because it shares a lot of the same characteristics of HDR imaging. Here’s why it’s cool (potentially).
The multiple levels of picture quality There are three aspects to the picture that Dolby hopes to improve: Brightness, contrast, and color. In reality, all three of these things are related.
Increasing the brightness of a TV, in itself, isn’t difficult. You just use more LEDs, in the case of LCD TVs, and run them brighter. Easy. This does noth… [Read more]
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