Pull up search results for an app in the Google Play Store and compare them with results from Apple’s App Store, the difference is evident. Apple strictly enforces a set of guidelines and doesn’t list an app on the App Store unless the criteria is met. Google is relatively open about listing apps on the Play Store, the consequence is obviously a huge number of low quality apps. Some apps even have malware, while others are riddled with deceptive or misleading ads. Google has now made amendments to its Google Play Developer Program Policy, clearly telling developers the kind of content their apps can display.
Google Gets Tough On Misleading Ads In Android Apps original content from Ubergizmo.