Pursued by thieves?
(Credit: Charlie Rose/YouTube screenshot by Chris Matyszczyk/CNET)
Here is the good news: you can make Jony Ive angry. All you have to do it copy his ideas.
How do I know? Because I’ve just read a long interview with him in the UK’s Sunday Times. (It’s behind a paywall, but I promise I didn’t steal it.)
This interview was part of the Sunday Times Magazine’s “Makers” series, and Ive warmed immediately to the concept. “Everyone I work with shares the same love of and respect for making,” he explained.
He added: “Objects and their manufacture are inseparable. You understand a product if you understand how it’s made.”
The problem is that the word “maker” has been co-opted, nay stolen, by the pimple-faced, soft-hearted techies of San Francisco, who are deeply hurt to be called “techies.“
Ive, though, believes craft is enjoying a resurgence. He said he once took his iPhone apart and put it back together again, just to prove he could.
Interestingly, the Sunday Times managed to dig up a photo to prove that he once had hair. And lots of it — spiky like a Bay City Roller. (Look it up.)
The interview takes great pains to describe the great pains Ive ta… [Read more]
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