Earlier today Amazon announced the Fire TV, a device that has long been rumored, which is basically their answer to other set top boxes like the Apple TV and Roku. In fact its asking price of $99 is on par with Apple’s own asking price of $99, making it a pretty credible competitor to the Apple TV.
So is this something Apple should be worried about? Piper Jaffray analyst Gene Munster certainly seems to think so and believes that the Fire TV is basically what the Apple TV should have been all along, and that he hopes with the launch of the Fire TV that Apple will finally start to do something about it. (more…)
Analyst Thinks Amazon’s Fire TV Will Motivate Apple To Revamp The Apple TV original content from Ubergizmo.