BMW opens i Store in sync with London Olympics, shows tourists their electric destiny
Posted in: Today's Chili 
Technology companies have been lining up to milk the London Olympics spotlight for all it’s worth. BMW isn’t shy about taking its turn, but it’s not looking to cash in — directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren’t busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, which won’t even go on sale until many months after the summer games’ closing ceremonies; the i3 on the floor is closer to the street model, though, and will tease EV drivers with BMW’s option packs. Should that make your bank account cringe far too soon, the i Pedelec scooter and the i Wallbox charger will be hanging around as well. If you didn’t book a ticket to Heathrow in time, don’t panic: the i line is going on a world tour this year that starts in Rome, swings past the US and Japan, and comes full circle to London in 2013.
Filed under: Transportation
BMW opens i Store in sync with London Olympics, shows tourists their electric destiny originally appeared on Engadget on Thu, 26 Jul 2012 01:39:00 EDT. Please see our terms for use of feeds.
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If you’re a sports junkie and you want to stay on top of all things related to the Olympic Games this year, BBC has got the app just for you. Called the BBC Olympics app, it features content on the Olympic mobile website that’s easily accessible via a single app on your smartphone/tablet. It will give you details about each of the 36 Olympic sports – the rules or what’s happening when, every athlete and country with their own page and medal tallies as well as news stories and key facts, minute-by-minute live text commentary, a comprehensive schedule and results service, and of course live video during the Games and highlights of the best medal-winning moments.
