Sony puts micro ads on Wimbledon player, ushers in an era of 4K marketing

Sony puts micro ads on Wimbledon player, welcomes commercialism in 4K

Sony is shipping its Bravia X9 line of 4K TVs in the UK this week, and it wants to convey the advantages of all those extra pixels. The solution? Advertising that’s as finely detailed as the screens themselves. It’s putting micro ads on the fingernails and uniform of tennis player Anne Keothavong as she makes her way through Wimbledon, showing how the extra detail pays off. Few of us will get to see the ads in full clarity, however — while Sony and the BBC are recording some of the event in 4K, they’re playing that footage at an experience zone on the Wimbledon grounds. We’re not looking at a decisive marketing coup, then, but those left squinting at home will at least know what they’re missing.

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Via: The Next Web

Source: Sony

Redray 4K player now shipping, UHDTV not included

Redray 4K projector now shipping, UHDTV not included

4K televisions are all the rage right now, but they’re still dogged by a slight problem: where’s the content? Red has taken one step to rectify that, as it’s finally started shipping it’s Redray media player, which can send a native 4K (4,096 × 2,160) or up-converted HDTV signal to your UHDTV. It uses wavelet compression tech to play 4:2:2, 12-bit video over a relatively miniscule 2.5MB/s pipe, allowing up to 60 fps 4K video in 3D from a hard drive, USB key or other source. Red will also offer online 4K content via its Odemax.com network, though there’s no word yet on when that’ll launch. Meanwhile, those who pre-ordered the player for $1,450 last year (it’s now $1,750 at Red’s store) should be receiving it soon, along with an iOS app to control it, pending Apple’s say-so. As for the Redray laser projector — also promised earlier this year starting at $10,000 — there’s still no word on when it’ll grace our eyes.

Update: The original headline said Redray projector, but it’s the Redray player that’s shipping.

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Source: Reduser Forum

JVC outs the JY-HMQ30 its first Nikon F-Mount 4K Camcorder!

JVC outs the JY-HMQ30 its first Nikon F-Mount 4K Camcorder!

Good lord I am happy to be a Geek today and thank you JVC for making something the we all dreaded for : a compact 4K Camcorder supporting DSLR lenses! Featuring Nikon’s famous F-Mount the JY-HMQ30 is not your average camcorder and will shot 60fps AVC/H.264 4K Video on four separate SDHX/SDXC (each SD will shoot a 1920×1080 portion of the 4K video) at 144Mbps or if HD is still your thing, 1080/60p Videos at 28Mbps.
Of course the JY-HMQ30 comes with Apple’s ProRes422 Codec via JVC’s 4K Clip manager as well as featuring 4K Time Lapse recording, Focus assist XLR and even nice 3.5″ touchscreen!

Available this month in Japan, the JY-HMQ30 is far from being the most affordable 4K Camcorder on the market and it will cost you at least 1.7Million Yen without lenses

Wow, a 4K TV For $1080 Is Simply Bonkers

Wow, a 4K TV For $1080 Is Simply Bonkers

A couple of months ago, Seiki announced a 50-inch 4K TV with a suggested MSRP of $1500—which is still an absurd price point for a 4K TV. The price has continued to drop, and now Amazon’s selling it for $1081.

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JVC unveils $18,000 4K interchangeable lens camcorder with Nikon F-mount

JVC unveils 4K camcorder with Nikon Fmount

Lovers of 4K and Nikon glass, rejoice: JVC has just launched a 4K large-sensor camcorder that will use Nikon F-mount lenses. The JY-HMQ30 camera will operate in manual focus mode only — even with AF glass — though f-stop settings will be controllable in-camera for modern lenses with no aperture ring. As with the company’s fixed lens GY-HMQ10, the interchangeable model will record AVC/H.264 4K video at up to 60 fps onto four separate SDHC cards, each capturing an HD-sized quadrant with a total maximum data rate of 144Mbps — and also capture 1080/60p video at 28Mbps onto a single card. Other features include a JVC 4K clip manager that’ll convert files to Apple’s ProRes422 codec, live 4K, 60 fps output to a monitor or portable recorder, 4K time-lapse recording, a focus assist function and stereo XLR microphone inputs. Though the company’s taking orders for the 1.7 million yen ($18,000) camera starting today in Japan, there’s no word yet on availability or pricing stateside — but you can probably start polishing up those Nikon lenses soon.

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Via: AV Watch (translated)

Source: JVC (translated)

OS X Mavericks Wallpaper Could Mean Retina iMacs and Cinema Displays

OS X Mavericks Wallpaper Could Mean Retina iMacs and Cinema Displays

With Apple’s announcement of OS X Mavericks came a brand new shiny desktop background featuring a glistening wave, downloadable from the Apple website. The most intriguing thing about the new wallpaper, though, is the resolution, which could indicate a coming upgrade to Apple’s desktop displays.

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ESPN 3D to shut down citing ‘limited viewer adoption’, makes room for 4K sports

A lack of interest in 3D viewing at home has claimed one of its first major victims today, as ESPN announced its 3D channel is going to shut down. ESPN 3D launched back in 2010 with coverage of the FIFA World Cup, but it will not make it to the next one, or to see ESPN’s new Monday Night Football deal. In between it’s broadcast everything from golf to the X Games to the NBA Finals, along with college football national championship games and and a one-off news spot on E:60. AT&T’s U-verse dropped the channel in August 2011 after being one of the launch partners, but said it would come back due to a new agreement signed earlier this year. ESPN overcame many technology and cost hurdles to broadcasting 3D over the years, but in the end the chilly reception from the marketplace for 3D at home appears to have been too much to overcome. Another element that likely affected it were recent layoffs by parent company Disney, that Multichannel News reports included some jobs associated with ESPN 3D.

So what’s next for ESPN? According to a statement, “committing our 3D resources to other products and services that will better serve fans and affiliates.” That should include the 4K capabilities planned for its new facility in Bristol, but we’ll have to wait until it opens next year to find out. For now ESPN says it will be ready to provide 3D content again “if or when” the viewing format takes off — the release of another Avatar flick or TVs that don’t need glasses for 3D might help — now the question is if / when other early efforts like n3D and 3net could also be shelved.

[Thanks, @defiance]

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Source: ESPN 3D (Twitter)

Mac Pro 2013 Final Cut Pro X update confirmed: Is a 4K Thunderbolt Display next?

Apple will release a new version of Final Cut Pro X tailored to the 4K capabilities of the new Mac Pro 2013, the company has confirmed, refueling rumors of an updated, far higher resolution Thunderbolt Display to match the workstation’s graphics capabilities. The new Mac Pro, previewed during Apple’s WWDC keynote on Monday, will arrive

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Apple publishes massive Retina OS X Mavericks wallpaper

In case you missed it, OS X Mavericks became official earlier today, as well as a host of hardware. One such bit of hardware was a reborn Mac Pro, which is tubular in shape with Thunderbolt 2 ports and support for 4K ultra-high-definition output. Now following the unveiling is a new OS X Mavericks image

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Sony 4K Displays Wow Eyeballs, Wallets

While most of us have been pretty content with our 1080P HD displays, consumer electronics makers continue to up the ante, as they start to release their first production 4K resolution displays. One of the first to market with 4K displays is Sony, who recently released their first consumer 4K sets.

sony 4k tv

The Sony 4K Ultra HD TV series offers over eight million pixels on their 3840×2160 displays. This increased resolution makes for the sharpest picture you’ve ever seen on a television, putting your home theater at nearly the same resolution used in digital movie theaters.

4k example

Sony’s 4K TVs also tout a technology called TRILUMINOS which is designed to produce a wider color gamut, increasing the vibrance of colors – especially those occurring in nature and skin tones. Basically, this is a local-dimming backlighting technology which uses RGB LED colors instead of just white.

sony 4k tv 1

The displays also include a wide variety of applications for streaming content, including Netflix, HuluPlus, and YouTube, and have built-in Wi-Fi connectivity. Of course, all of these displays include 3D support, and also Sony’s unique SimulView tech, so PS3 players wearing 3D glasses can play against each other using the full screen at the same time. (No word of whether or not the PS4 will support this tech.)

Of course, the biggest challenge with 4K displays at this point is the lack of content available in the format. Thankfully these displays can upscale and enhance existing HD content, which does make images sharper and more vibrant than on 1080p displays, and lets you take full advantage of your current movie collection. You can also go for the optional Sony FMP-X1 4K media player if you want true 4K content. This player will sell for $700(USD) when it hits the market later this year, and includes 10 free movies. I wonder how good PS3 and Xbox 360 games look when upscaled on these displays. Of course when the next-gen consoles come out, they’re both going to offer 4K support, so that’s when gaming will really shine.

sony 4k tv 84 inch

The XBR 4K Ultra HD series offers displays in 55″, 65″, and 84″ variants. While you can definitely see the difference in image quality on the smaller screens (I can’t believe I’m using the work “smaller” to describe a 55″ or 65″ display), the real benefit of 4K resolution starts to show on 70″ and larger displays – where pixel structure can be visible to the naked eye on today’s HD screens. So the real beaut of this collection is the 84″ model, the XBR-84X900, which sells for a whopping $25,000(USD). For early adopters without pockets quite that deep, there’s the 55″ XBR-55X900A and the 65″ XBR-65X900A, which sell for $5000 and $7000, respectively.