Hasta La Gadget!

You may have heard the news earlier this morning about Yahoo officially acquiring Tumblr for just north of one billion shekels, and as with any high-profile buyout like this, many users are going to feel resentment towards the service they’ve relied on for so long, and will eventually jump ship for open waters. It looks like a handful of Tumblr users are doing just that.

WordPress founder and CEO Matt Mullenweg claims that the average number of posts being imported into WordPress from Tumblr is usually around 400-600 posts per hour. However, with the recent rumblings of the possibility of Yahoo buying Tumblr that traveled through the airwaves yesterday, Mullenweg says that hourly number jumped to 72,000.

Of course, this is only a small fraction of posts that Tumblr sees on a day-to-day basis, with the service claiming around 75 million blog posts being created each day. You may remember when Facebook bought Instagram, and while a lot of users decided to quit the service after the acquisition, Instagram still remains of the most popular photo-sharing services around.

From this, it’s probably safe to say that Tumblr will also still stay strong. Even if thousands of users abandon the service, there will be more new users to take their place. However, Mullenweg makes a good point about the future of Tumblr. It would’ve been interesting to see what Tumblr would have done over the next few years as an independent company, but it’ll also be interesting to see what they do with their new resources from Yahoo.

Mullenweg believes we’re “at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain,” but he thinks that the value of Tumblr and similar publishing platforms will possibly be worth ten times more in the “coming years” compared to today, meaning that if Tumblr waited just a few more years, today’s deal would’ve been worth way more than a measly $1.1 billion.

VIA: AllThingsD

SOURCE: Matt Mullenweg

WordPress claims thousands of Tumblr refugees amidst Yahoo buyout is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

That cat’s out of the bag a day early, it seems. Yahoo’s board has approved a $1.1 billion cash deal to purchase the blogging site Tumblr, according to The Wall Street Journal. We were expecting Yahoo to announce the acquisition during tomorrow’s NYC media event — CEO Marissa Mayer may instead use the last-minute gathering to detail the company’s plans for integrating the popular platform. It’s unclear how Yahoo intends to utilize its latest procurement, but with a 10-figure price tag now public, we can only imagine that Tumblr will be put to good use. We’ll be covering tomorrow afternoon’s event live, so stay tuned for more details from New York City.

Filed under: Internet

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Source: Wall Street Journal (Twitter)

Call us crazy, but it sure feels like Yahoo’s had one heck of a spring. When it comes to spending, anyway. Just as soon as it can get one check to clear, the search icon is breaking the ink back out to write another. According to a breaking tweet from CNBC, Yahoo CEO Marissa Mayer is scheduled to speak at a “product-related” event in New York City this coming Monday. It’s tough to tell what kind of surprise will be in store, but we wouldn’t be shocked if it involved the word “Tumblr.” We’re digging for more as we speak, and will most certainly be on hand to see what comes to fruition.

Update: We’ve just heard back from Yahoo, and the event is indeed going down in order to “share something special.” And yes, we’ll be there to bring whatever happens to your browser of choice.

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Source: CNBC (Twitter)

Twitter is no stranger to buying up other companies, having officially announced back in April, for example, its acquisition of We Are Hunted. In October, the social network bought Vine, and earlier last year it bought Posterous, Summify, and Dansient. The service has gobbled up another company, this one Lucky Sort, a data analysis company, which made the announcement earlier today.

The announcement was made by Lucky Sort CEO Noah Pepper, who says he started the company two years ago with a hanful of friends and the goal of making the summarization and visualization of data easier. The service, which will shut down “in the coming months,” was bought by Twitter for an unspecified amount, with some of its employees being destined for employment with Twitter in San Francisco.

No other details about the acquisition were provided, except that the company’s current customers are being aided in a transition off the system so that it can be shut down. According to TechCrunch, the startup is based in Portland, Oregon, and will be transitioning employees Jesse Smith, Daniel Fennelly, and CEO Noah Smith to Twitter. Smith says they’re work in the microblogging service’s Revenue Engineering Department “where we’ll be shoveling coal into the money printing machine.”

While such an acquisition would make sense for Twitter, which contains vast amounts of data and has been used in a variety of projects, including a recent one on mapping racism nationally, the company’s CEO is quoted as saying that Twitter’s purchase is for the expertise and technology for other projects.

Pepper didn’t provide any solid info on what Twitter has planned for them or what, precisely, they’ll be doing. As we mentioned, this is the latest of several acquisitions. On April 11, Twitter officially announced that it had acquired music service We Are Hunted, something that wasn’t a surprise to anyone at that point. And in October it acquired Vine, which allows users to record itty-bitty video clips.

SOURCE:Lucky Sort

Twitter acquires analysis startup Lucky Sort is written by Brittany Hillen & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Microsoft has put forward an offer to buy complete control of Nook Media LLC, according to internal documents seen by TechCrunch. Redmond’s joint venture with Barnes & Noble was set up last year to handle the Nook e-reader, tablet and college bookstore business. If the documents are accurate, Microsoft will dump the academic retail chain while retaining the digital arm of the partnership for $1 billion. The evidence also suggests that Nook Media will axe its Android tablets by the end of the 2014 financial year, concentrating instead on pushing the Nook store onto third-party devices including Windows 8 and/or Surface hardware. Simple Touch owners shouldn’t be too worried, however, as the leaked documents state that Nook Media’s e-reader division won’t be killed off, as the technology is facing its own “natural decline.” We’ve reached out to Barnes & Noble for something more official, and we’re waiting to hear back.

Filed under: Tablets, Microsoft

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Source: TechCrunch