Hasta La Gadget!

They prompted some public outcry from competitors and a preliminary antitrust investigation from the US government, but it looks like Apple isn’t even enforcing those new rules on outside ad networks — at least not yet. That’s according to none other than AdMob CEO Omar Hamoui himself, who said at the MobileBeat conference this week that “they haven’t been enforcing” the new regulations yet, and that he’s “very appreciative of that.” If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications — data that Apple itself could collect with its iAd platform. Of course, it’s not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple’s own advertising efforts, saying that “anybody getting advertisers interested in mobile is a good thing. It’s not at all a zero-sum game.”

AdMob CEO says Apple isn’t enforcing mobile advertising restrictions originally appeared on Engadget on Wed, 14 Jul 2010 11:54:00 EDT. Please see our terms for use of feeds.

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The world of corporate cheap shots has today been enriched in its number with one supersized ad for one supersized phone. BGR reports that Motorola took out a full-page spread in the New York Times on this final day of June, which was ostensibly dedicated to promoting the positives of its mighty Droid X. But Moto has also followed in the footsteps of Nokia in making a not so subtle jab at the latest king of the smartphone realm. According to the ad, one of the most important things about the Droid X is that:

“It comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls.”

Glad we got that established — next Moto will be telling us the alarm clock on its phones works just fine too. Skip past the break for the untrimmed ad.

Continue reading Droid X ad pokes fun at iPhone 4 antenna troubles

Droid X ad pokes fun at iPhone 4 antenna troubles originally appeared on Engadget on Wed, 30 Jun 2010 17:31:00 EDT. Please see our terms for use of feeds.

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“I’m gonna ask rock star Kostas… to come on. And Kostas has brought with him Windows Phone 7, which we launch this October.” So sayeth Microsoft VP for Marketing Mich Mathews in introducing GM of Live Labs’ Kostas Mallios, who was at the Cannes Lions advertising conference to show off the advertising capabilities of the upcoming smartphone platform. Of course, last we heard, the official company line on WP7’s release was “holiday 2010,” so this would definitely narrow the launch window quite a bit, as well as corroborates earlier Telstra roadmap leaks. Not an official statement, but Mathews would definitely be someone in the know here. Don’t expect the folks in Redmond to go ahead and confirm — they work on their own schedule, thank you very much — but should someone ‘fess up, can we also talk about that $150 Kinect price? Video after the break.

[Thanks to everyone who sent this in]

Continue reading Windows Phone 7’s October release casually mentioned in Microsoft ad presentation

Windows Phone 7’s October release casually mentioned in Microsoft ad presentation originally appeared on Engadget on Thu, 24 Jun 2010 21:29:00 EDT. Please see our terms for use of feeds.

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Well this can’t be tremendously surprising. Apparently American Beauty director Sam Mendes is in the process of putting together a series of commercials for Apple’s next iPhone, which according to a tipster is being referred to internally as the Mammoth / N90. Besides that tip (with a handful of juicy details), a trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that’s been spied on the face of that iPhone floating around Vietnam and Northern California. Adding weight to this story, a cursory search on Twitter revealed that there’s at least one actress who is up for a role in the “f***ing apple commercial” in New York, and another fellow who is auditioning for spots in California. We don’t know much more than that, but we’re fairly confident that this confirms video chat is coming to the next iPhone, and that that said iPhone isn’t very far from our grasp. Remember folks, June 7th is just a kiss away.

Continue reading Confirmed: Apple’s next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes

Confirmed: Apple’s next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes originally appeared on Engadget on Mon, 24 May 2010 22:08:00 EDT. Please see our terms for use of feeds.

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If you’re reading Engadget today (and let’s be honest, you’re reading it right now), then you might have noticed that Adobe has launched a pretty full-force campaign to call out Apple on its anti-Flash mission. If you don’t know what we’re talking about, it’s the advertisements that start with “We [heart] Apple.” Along with the web ads, the company has also snagged a full page in today’s Washington Post to address the battle in which the two companies have been engaged. All of this links back to a new statement from Adobe, as well as an open letter from founders Chuck Geschke and John Warnock (“Our thoughts on open markets”), addressing Apple’s recent spate of clear and direct attacks against the company and its products. Most of the reading should sound familiar to those of us who’ve been following the saga, but here are a few choice quotes from the duo:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.

So, it’s clear this issue isn’t going to die out any time soon, and it’s also clear that Adobe is going to go to great lengths to defend and protect its cash-cow. Of course, if they really want this message to hit home to the core iPad and iPhone users out there, they’re going to need to run that ad in HTML5.

Note: As you should know, the ad sales and editorial teams at Engadget are separate entities, so this campaign was as much a surprise to us as it probably is to you!

Adobe targets Apple in ad campaign launched today, publishes open letter from founders originally appeared on Engadget on Thu, 13 May 2010 07:50:00 EST. Please see our terms for use of feeds.

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