Hasta La Gadget!

With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, “We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products.” Awkwardly executed “leaks,” on the other hand, are an entirely different matter.

[Thanks, John]

Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EDT. Please see our terms for use of feeds.

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Motorola has sure been taking its sweet time with the Droid Bionic. But hey — better late than busted, right? We got some hands-on time with the LTE handset way back in January, only to get word in April that the device was going back into hiding while the company made “several enhancements.” Rumors about said improvements have popped up in the meantime, and the device has made an appearance on the FCC, but Motorola hasn’t done all that much talking about the upcoming smartphone. Looks like the handset may finally be getting its day in the sun — a newly-leaked Best Buy ad offers up some familiar specs and tough-talking advertising copy, as well as the enticing and vaguely threatening promise that the Bionic is “coming soon.” It’s worth noting that a Droid Bionic accessory page has been live at Best Buy since February, but sadly, not even this ad gets us closer to a cemented release date.

Redesigned Droid Bionic wants to fight you, shows up in leaked Best Buy ad originally appeared on Engadget on Wed, 06 Jul 2011 14:16:00 EDT. Please see our terms for use of feeds.

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Before stumbling back to work this morning, you might wanna take a minute to give your neurons a well-deserved massage with this new teaser for Sony’s S1 and S2 tablets. Much like last month’s spellbinding ad, this sequel features plenty of balls, levers and bizarre figurines moving together in serpentine synergy. If you look closely, you might even spot one of Sony’s Honeycomb slates. This is only the second installation in what could very well be a never-ending series — but we’d be OK with that, because these clips make our brains happy. Click play to get the ball rolling and let the symphony begin.

Continue reading Sony’s new tablet teaser is just as hypnotic as the first (video)

Sony’s new tablet teaser is just as hypnotic as the first (video) originally appeared on Engadget on Tue, 05 Jul 2011 10:28:00 EDT. Please see our terms for use of feeds.

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If you’ve lost sleep over the lack of a dedicated Skype app for your iPad, you can rest easy tonight knowing somewhere out there it does exist — or at least a promo video does. Earlier today, someone over at Skype unintentionally (we assume) posted what looks like an ad for a real-deal app for the iOS slab. Of course, the evidence has since been pulled, but you can check out a ripped version (sans audio) after the break. It looks like the days of blowing up ye ole iPhone Skype are numbered.

Update: The folks over at TUAW had a chat with Skype’s Rick Osterloh about the iPad app, and he says you can expect most of the functionality to carry over from the iPhone. There are, unfortunately, a few desktop features, like file sharing, that won’t make an appearance. Sadly, Osterloh didn’t spill the release-date beans.

Continue reading Skype for iPad leaked in promo video (video)

Skype for iPad leaked in promo video (video) originally appeared on Engadget on Fri, 24 Jun 2011 16:12:00 EDT. Please see our terms for use of feeds.

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There’s a fine balance to be struck when you want to drum up interest in a device but not release too much information before its official launch. Huawei did that very nicely with its first MediaPad teaser image last week, showing us only the tablet lounging casually atop the desk of a surely sophisticated businessman. Today we’ve come across a followup video that also lets us peek the pad’s rear — which looks just about identical to the one on the company’s Ideos S7 Pro — but also confuses the hell out of us with its, erm, narrative. You’ll have to just jump beyond the break and be befuddled with us. The MediaPad should get its proper launch in just under a week, on June 20th, though Huawei’s Facebook page already shows an Android Honeycomb screenshot on it and our rough estimation from the video places the screen size at 7 inches. Not that we ever get to see it, cursed uninformative teasers!

Continue reading Huawei MediaPad debuts in weird, confusing video ad

Huawei MediaPad debuts in weird, confusing video ad originally appeared on Engadget on Tue, 14 Jun 2011 07:09:00 EDT. Please see our terms for use of feeds.

Permalink Reg Hardware  |  HuaweiDeviceCo (YouTube)  | Email this | Comments