Adidas announced via their Instagram account that they will be rolling out a new app for iPhone and Android users called #zxflux in August 2014. This app will allow you to print any photos taken with your phone onto a pair of Adidas ZX Flux sneakers. Imagine showing off your favorite photo on your shoes! This definitely takes social media to a new level.
That picture of the perfect sunset you took can be with you all the time, all you have to do is look down. Or maybe you took a great picture of your pet, or your spouse, or the burger you at for lunch yesterday……
It does seem to be pretty common to see cameras make an appearance in various aspects of our lives, and when it comes to the world of sports, new technologies and better lenses have resulted in ever more intimate angles of our heroes decked out in their jerseys and sports get-up as they attempt to create history or pull off what seems to be an impossible move. Sports equipment giant Adidas has successfully developed the Brazucam soccer ball that will see action at this summer’s World Cup in Brazil, where the Brazucam will boast of half a dozen high definition cameras that will record the game from never-seen-before angles.
As for the kind of angle that one can expect, it will most probably result in an extremely dizzying result, especially when players on the field slice the soccer ball in such a fierce manner to evoke quite a spin to evade defenders and make its way into the goal. Adidas intends to roll out a new video on its YouTube channel every week as the ball makes its way around the world before arriving at the World Cup in Brazil. What next, having players’ jerseys carry some sort of integrated GoPro cams that have been miniaturized?
As the 2014 FIFA World Cup approaches, its official sponsor Adidas has customized one of its new Brazuca soccer balls, turning it into "the Brazucam," which provides 360-degree views of all the action on field—from the field. It might no longer be considered as suitable for regulation play, but it’s as close to participating in the World Cup as most of us will ever get.
Adidas has accused Under Armour of wearable patent violation, filing a lawsuit in which it claims ten of its miCouch technologies have been infringed by its rival’s health and fitness … Continue reading
As with the Sennheiser mash-up that happened back in 2010, Monster has partnered with Adidas Originals to launch a line of high-performance headphones, replete with the iconic bright-blue brand coloring. … Continue reading
Forget the ugly sweaters, the Santa hat, the light-up tie, even that pair of green pants you only wear once a year. Adidas and Run-D.M.C. have created the only garment you’ll need for holiday parties and family dinners with their new Christmas in Hollis-themed Superstar 80s sneakers.
Every four years, soccer fans around the world gather to watch the FIFA World Cup. And every FIFA World Cup finals uses a new state-of-the-art soccer ball from Adidas. The Brazuca is the latest in this line.
Every four years, there’s another World Cup. Every World Cup gets a new game ball. And since 1970, that ball has been made by Adidas. Enter Brazuca, the official game ball for World Cup 2014. It’s different, which is great—especially for players who find themselves in need of a scapegoat.
This winter there’s an Adidas-branded technology out there by the name of Climawarm+, one that will allow wearers to retain heat in their garments without an overly abundant amount of weight. While most users will see the branding and take the obvious for granted, those of you wanting to know a bit more about how […]
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Adidas announced via their Instagram account that they will be rolling out a new app for iPhone and Android users called #zxflux in August 2014. This app will allow you to print any photos taken with your phone onto a pair of Adidas ZX Flux sneakers. Imagine showing off your favorite photo on your shoes! This definitely takes social media to a new level.
