Hasta La Gadget!

Apple’s new ad takes solid aim at Microsoft’s recent much-talked-about Laptop Hunters ad series with the Apple style fully intact. In other words, it’s really, really smug.

The ad has a Lauren-type actress give her list of specifications, and of course, bunch by bunch, the drab-suited PCs are disqualified until she gets to “something that works,” at which point all the remaining PCs leave. Since we’ve been seeing some flames for criticizing the Laptop Hunters series, let me be one of many to say that I hate this and all other “I’m a Mac” ads. Sure, Laptop Series was kind of fluffy and without either substance or style, but at least it wasn’t condescending and smug. Now, what say you, commenters? [Apple]

Looks like Apple finally has something to say to Lauren, Giampaulo, Lisa, Jackson, and any future laptop hunters showcased in Microsoft’s new commercial series. In a statement to Macworld, spokesperson Bill Evans goes through the usual list of touted Mac features — security, stability, design — before quipping, “a PC is no bargain when it doesn’t do what you want.” Ouch. He continues by “agreeing” with Microsoft that, yes, everyone does think its computers are cool. We don’t expect Redmond’s ready to end the ad campaign anytime, and as enjoyable as this statement is, our only hope is that the gang at Cupertino ups the ante and retaliates tit-for-tat by sending Hodgman on an filmed adventure through Best Buy.

Filed under: Laptops

Apple bites back at Laptop Hunter ads, ‘agrees’ with Microsoft that Macs are cool originally appeared on Engadget on Thu, 16 Apr 2009 21:21:00 EST. Please see our terms for use of feeds.

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TiVo heard you liked ads, so it’s putting ads in your pause menu so you can watch ads while you skip ads. Already rolled out on older Series2 hardware last December, Dave Zatz posts that the 11.0c software update for Series3 / TiVo HD hardware brings the new “feature” of ads popping up while viewers are time shifting. That can show up as a “More information” prompt for some shows, as seen above, but will hold advertisements on certain programs. The prompt will only show up once per recording, but if this new form of advertising bugs you, TiVo Community user bfdtv instructs that permanently hiding the progress bar can be achieved by pressing pause, press down to hide the popup, press play again, then enter SELECT-PLAY-SELECT-PAUSE-SELECT, which can also be reversed by using the code again while watching a recording. Still, we doubt the ad skipping arms race will end here.

Read – TiVo’s Pause Menu Spam Hits S3/HD Units
Read – TivoHD Overview, Q&A, Setup, Tips

Filed under: HDTV, Home Entertainment

TiVo update brings pause menu ads to Series3 & TiVo HD owners originally appeared on Engadget on Mon, 06 Apr 2009 04:34:00 EST. Please see our terms for use of feeds.

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By now you’ve probably seen Microsoft’s latest ad featuring Lauren, a woman who claims to be neither cool nor rich enough for a MacBook. Well Lauren, one of our readers has a gift for you.

Mitch Gewirtz of Michigan would like to give you his 17-inch PowerBook. For free. From Mitch:

Subject: I AM UP FOR THE CHALLENGE!

To whom it may concern,

I recently watched the new PC ad on television the other night about “Lauren” purchasing a laptop for under $1000.00. It was a great advertisement targeting everyday PC users. My only concern is that I feel the computer “Lauren” chose will not provide an overall positive experience. I am asking for your assistance to help me locate “Lauren”. I am willing to give her my 17″ Mac laptop “FOR FREE” so she can decide which laptop is superior without putting a price tag on it.

I do believe everyone on this planet is “cool enough to be a Mac person”.

Sincerely,
Mitch Gewirtz

We of course wrote back to Mitch to gauge his level of seriousness in this matter. His response:

Absolutely! I am serious!

I believe my 17″ G4 powerbook is still more advanced than any PC out there today. It is a very healthy laptop that has given me a wonderful experience the last couple of years. I truly believe if “Lauren” had a chance to use this laptop she would change her mind.

Can you help me locate her?

While Apple fanboys are a dime a dozen, we like Mitch’s attitude, a guy willing to put his money where his mouth is (even if that money is invested in an older machine he may be planning to replace). So Mitch, Gizmodo would like to support you on your quest to gift Lauren your PowerBook. We’ve got your back, buddy.

Lauren, where are you? Drop us a line (you can find my email on the side of the page). Let’s make this love connection happen.

We never knew that cameras could be constipated, nor that excrement could be framed, but apparently Takara Tomy knows better than us.

Filed under: Digital Cameras, Misc. Gadgets

Takara Tomy Xiao printer-camera excretes prints originally appeared on Engadget on Sat, 27 Dec 2008 15:38:00 EST. Please see our terms for use of feeds.

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